Nip Gossip in the Bud at your Spa or Massage Business

Nip Gossip in the Bud at your Spa or Massage Business

It doesn’t matter what the business is, there’s always going to be talk around the office cooler. When the talk is friendly or matter of fact about someone at your spa or massage business; it’s not harmful. After all, the workplace is...
Business & marketing
Listen and Learn when your Spa or Massage Business Client Complains

Listen and Learn when your Spa or Massage Business Client Complains

When you run your own spa or massage practice, you soon realize, try as hard as you can, “you can’t please all of the people all of the time.” Let’s face it, some clients are never satisfied – and you probably have learned to spot them and suggest they try another provider...
Business & marketing
Turn Your Spa and Massage Business Lead Generation Effort to the ALWAYS on Position

Turn Your Spa and Massage Business Lead Generation Effort to the ALWAYS on Position

Is walk-in traffic a big part of your spa or massage therapy business? Depending on your location, a considerable amount of your new business may come from people who are in the area for another reason...
Business & marketingMassage therapySpa therapy
Keeping it Fresh!

Keeping it Fresh!

I always find it interesting that every spring my active/athletic clients start the yearly ritual of bemoaning the fact that they are aging. I suspect it occurs this time of year because...
Business & marketingMassage therapySpa therapy
Is it Time for a Change at your Spa or Massage Business?

Is it Time for a Change at your Spa or Massage Business?

What’s changed at your business lately? If the answer is not a lot, then it’s probably time to take stock of your spa or massage business. Successful businesses grow and change...
Business & marketingMassage therapyRetailSpa therapy
Help Make Tax Season Stress-Free for Spa and Massage Business Clients

Help Make Tax Season Stress-Free for Spa and Massage Business Clients

It’s no coincidence that April is National Stress Awareness Month. Paying taxes is certainly one of life’s high stress inducers. While you can’t help your clients deal with Uncle Sam, you can help make tax time more stress free...
Business & marketingMassage therapySpa therapyTreatment ideas
How to Keep First Time Spa and Massage Clients Coming Back

How to Keep First Time Spa and Massage Clients Coming Back

There’s nothing better than a referral from one of your clients. Your new client walks in the door excited about your spa or massage business services because a family member or friend sang your praises...
Business & marketingMassage therapySpa therapy
Use Pinterest To Show Your Clients What Your Spa and Massage Services Can Do For Them

Use Pinterest To Show Your Clients What Your Spa and Massage Services Can Do For Them

Around this time last year, Pinterest burst on the scene as the latest social networking craze. Not unlike other social networks, Pinterest lets you follow others, share content and make comments...
Business & marketingMassage therapySpa therapyTreatment ideas
Make Spring Cleaning Green at Your Spa or Massage Business

Make Spring Cleaning Green at Your Spa or Massage Business

I don’t have to tell you how important natural ingredients are to BIOTONE. The company grew out of my preference for natural ingredients applied to the skin during a massage or spa treatment and they continue to be...
Business & marketingMassage therapySpa therapyTreatment ideas
Professional Boundaries vs Mindful Relationships

Professional Boundaries vs Mindful Relationships

It turns out that while I was expanding the role of breathwork in my life and treatment room, my father was struggling to breathe at all, and as a result...
Business & marketingMassage therapyTreatment ideas
Enjoy The Luck of The Irish and Celebrate St. Patrick’s Day at Your Spa or Massage Business

Enjoy The Luck of The Irish and Celebrate St. Patrick’s Day at Your Spa or Massage Business

March is the month of the “wearing of the green.” Whether you are Irish or not, St. Patrick’s Day on March 17 is one of the holidays that gives us...
Business & marketingMassage therapySpa therapyTreatment ideas
How to Market your Spa and Massage Services to Millennials

How to Market your Spa and Massage Services to Millennials

She’s Hollywood’s new It girl. Jennifer Lawrence with all her charming facial expressions, candid comments and super talent, is according to ABC News poised to become an icon. That may seem like a pretty heady achievement for a 22-year old, but among her generation, it may...
Business & marketingMassage therapyRetailSpa therapy