InTouch

Next year will be a milestone for BIOTONE. In 2014, Dual-Purpose Massage Creme will celebrate 30 years on the market. Here’s something about product lifecycles that you may not know. There are four stages:...

When is the last time you updated your website? If it’s more than three years – five at the most – your spa or massage business...

Have you hired anyone using social media channels? It’s becoming increasingly popular for...

Valentine’s Day might be the perfect time for a romantic get-away but it’s not in every couple’s budget or maybe not possible because of work and family. So why not help your clients get away...

Does your spa or massage business address the needs of athletes? Everyone may not be destined for the big leagues or the Olympics; still within your community there are athletes, sports teams and fitness buffs that have special body care needs...

The economy seems to be rebounding. While you might not hear a collective sigh of relief just yet, there are signs that employment is picking up steam and consumer confidence is inching up...

No one wants to go your spa’s Facebook page and see one promotional post after another. Yet social media can help your sales effort...

Wondering the best way to take your business mobile – app or mobile website? Both are popular but each one appeals to different users and achieves different goals...

You now can target customers based not only on what they prefer but also on where they are. The technology is called location-based marketing and the concept is relatively simple. Location-based marketing utilizes technology to engage

A few weeks ago I had the pleasure of joining BIOTONE at the New England Regional Conference in Framingham, Massachusetts. What a great show! It's always so much fun to talk shop with the attendees at conferences such as NERC...

The news of Steve Jobs’ passing reverberated around the world. He was a technology rock star to his followers, many of whom feared Apple would decline without him. A friend of mine shares that concern. She left the Apple store the other day empty handed after trying to upgrade her three-year-old iPhone. None of the options appealed to her. “Without Steve, things are awful,” she said...

In the past, I’ve talked about the importance of building your brand (see: Your Personal Brand is Your Promise to the World). Brand building involves creating a unique and lasting impression about your business. Your brand is a key part of the relationship you build with your clients and others...