InTouch

Wondering the best way to take your business mobile – app or mobile website? Both are popular but each one appeals to different users and achieves different goals...

You now can target customers based not only on what they prefer but also on where they are. The technology is called location-based marketing and the concept is relatively simple. Location-based marketing utilizes technology to engage

A few weeks ago I had the pleasure of joining BIOTONE at the New England Regional Conference in Framingham, Massachusetts. What a great show! It's always so much fun to talk shop with the attendees at conferences such as NERC...

The news of Steve Jobs’ passing reverberated around the world. He was a technology rock star to his followers, many of whom feared Apple would decline without him. A friend of mine shares that concern. She left the Apple store the other day empty handed after trying to upgrade her three-year-old iPhone. None of the options appealed to her. “Without Steve, things are awful,” she said...

In the past, I’ve talked about the importance of building your brand (see: Your Personal Brand is Your Promise to the World). Brand building involves creating a unique and lasting impression about your business. Your brand is a key part of the relationship you build with your clients and others...

As a consultant I often have to deal with the delicate balance of resource use, including space planning. How much do you dedicate to revenue generating like services and retail and how much goes to ensuring a quality experience for the client which includes staff support, décor, and amenities?...

Getting up in the morning and going to work does not seem to be an issue for most of you. In fact, it’s quite the opposite. What I hear from so many of you at trade shows is how much you love your work especially because you feel you are making a difference...

Over the years I have dedicated myself to being an effective therapist for Active Aging Adults. I have now reached the point my books are consistently full and if I’m going to continue to expand I need to fine tune. As most of you know, it’s easy for this type of intense work to become out of balance. I love it and would never give it up, so this year my focus is on incorporating Zest into my life and my practice...

Here we are once again off to the start of a brand new year. I always enjoy the anticipation of what lies ahead. Some things reoccur annually, so I pencil those in right away on my Day Timer. But there’s still a lot of time and time slots waiting to be illed. And that brings me to the point of my first blog of the New Year. What’s in store for you in 2012? Is it going to be pretty much a repeat of 2011 or is the year the year when you plan to try something new with your business. Call it a reinvention or maybe just a refresh, but the demands of the market and your clients – not to mention your own personal and professional aspirations – require doing something differently...

Three years ago, a friend who lives out of town sent me a digital picture frame for a Christmas gift. I remember being very excited about the gift and looked forward to setting it up so my life could truly flash before me. Photos from the last six or more years are digital so that makes loading them on the little card that comes with the picture frame very easy. But I also have a lot of prints. I could probably set aside a month of my life scanning 24/7 to get all of my prints converted to digital format...

Time Well Spent is the name of my business, my promise to my clients; and it’s my measuring stick. For example, before I introduce a product or protocol into my treatment room it must add value and effectiveness to the time my clients spend with me. It’s a simple and tangible appraisal system...

Bring up the subject of joining a professional organization and I often hear, “I think professional organizations add value, but I’m just too busy to add one more thing to my plate.” It’s an understandable response. After all, owning your own business is much more than a nine-to-five job when you consider the time for networking, marketing, enhancing your skills through classes, and more than likely some volunteerism...