InTouch
Being a Massage Therapist Has Its Unique Challenges
If you want a career where you can make a difference in someone’s life, being a massage therapist may be for you.
Make Client Education about the Benefits of Massage Ongoing
A stressful day or a period of anxiety can lead clients to your massage table. Sore muscles and joints after a particularly tough day of sports is another reason clients book appointments to get relief.
Success in Business Requires Strong Interpersonal Skills
At some point in your career, you may have worked for someone who was an expert at their profession but was profoundly lacking in interpersonal skills.
10 Holiday Marketing Ideas That Ring Up Sales
With the holidays just around the corner, you want to maximize your opportunity to book more appointments and sell at-home offerings.
Know What Drives Gen Z Health Trends
Wellness is a priority for the Gen Z’s consumer. This group outspends previous generations on health and wellness products and services to improve their appearance and maintain their overall health.
Why Personalization Matters to Massage Clients and How You Can Meet the Need
More than ever personalization matters to today’s customer. A 2021 report from management consulting firm McKinsey & Company[1] looked at the importance of personalized customer service and found:
How Text Messaging Can Help Client Engagement
Are you engaged with your clients via text messaging? If you aren’t, consider the following more than 26 BILLION text messages are sent daily!
Category: Business & marketing
Keep One Step Ahead to Manage Risks to Your Business
No risk, no reward. You’ve most likely heard that motto before and it certainly applies to owning or running or business. There are lots of rewards being in charge of a successful business operation, and they aren’t all financial.
Does Your Business Have An "Ah" Factor?
Why do clients come to your spa or massage practice? The obvious answer is your expertise to treat a problem they are having, whether it is relief from pain and anxiety through massage or improving or treating skin.
How Do You Win Back Clients?
Clients come and go for any number of reasons. You may lose clients because they move or need to make changes to their budget because of a change in employment. But what about clients who stop booking appointments for no apparent reason?
Successful Retailing: Retail is Detail
Are you satisfied with your retail sales? It’s an important question, since retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue.
Seven Steps to Great Customer Service
Maintaining quality customer service doesn’t just happen. It’s something you need to work at continuously. It’s what clients expect and when customer service starts slipping, eventually clients will look elsewhere. Also, what was considered great customer service a few years ago might be different today.