Know What Drives Gen Z Health Trends

Know What Drives Gen Z Health Trends

Wellness is a priority for the Gen Z’s consumer. This group outspends previous generations on health and wellness products and services to improve their appearance and maintain their overall health.
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Why Personalization Matters to Massage Clients and How You Can Meet the Need

Why Personalization Matters to Massage Clients and How You Can Meet the Need

More than ever personalization matters to today’s customer. A 2021 report from management consulting firm McKinsey & Company[1] looked at the importance of personalized customer service and found:

 

 

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How Text Messaging Can Help Client Engagement

How Text Messaging Can Help Client Engagement

Are you engaged with your clients via text messaging? If you aren’t, consider the following more than 26 BILLION text messages are sent daily!
Business & marketing
Keep One Step Ahead to Manage Risks to Your Business

Keep One Step Ahead to Manage Risks to Your Business

No risk, no reward. You’ve most likely heard that motto before and it certainly applies to owning or running or business. There are lots of rewards being in charge of a successful business operation, and they aren’t all financial.
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Does Your Business Have An "Ah" Factor?

Does Your Business Have An "Ah" Factor?

Why do clients come to your spa or massage practice? The obvious answer is your expertise to treat a problem they are having, whether it is relief from pain and anxiety through massage or improving or treating skin.
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How Do You Win Back Clients?

How Do You Win Back Clients?

Clients come and go for any number of reasons. You may lose clients because they move or need to make changes to their budget because of a change in employment. But what about clients who stop booking appointments for no apparent reason?
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Successful Retailing: Retail is Detail

Successful Retailing: Retail is Detail

Are you satisfied with your retail sales? It’s an important question, since retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue.
Business & marketingRetail
Seven Steps to Great Customer Service

Seven Steps to Great Customer Service

Maintaining quality customer service doesn’t just happen. It’s something you need to work at continuously. It’s what clients expect and when customer service starts slipping, eventually clients will look elsewhere. Also, what was considered great customer service a few years ago might be different today. 
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You Can’t Do It All, So Don’t. Learn How To Prioritize and Cut Back Tasks

You Can’t Do It All, So Don’t. Learn How To Prioritize and Cut Back Tasks

With a plethora of mobile devices to help us get through the day’s work, you may feel confident you can take on a lot. After all, with a device at your fingertips, you probably believe you can easily shift from one task to another to keep up with everything on your plate. 
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Take a Risk – Here Are Five Ways to Make It Easier

Take a Risk – Here Are Five Ways to Make It Easier

When is the last time you said, “I’d love to try this, but I’m afraid I won’t succeed?” Fear of failing and the consequences of it hold many people back. But taking risks is an inherent part of being in business. 
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Pandemic Set You Back? How to stage your comeback

Pandemic Set You Back? How to stage your comeback

What was your goal for your business when you first set out? Did you hope to achieve the kind of financial success that would enable you to eventually work part time and travel the rest?
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Take Your Content Marketing Strategy to the Next Level

Take Your Content Marketing Strategy to the Next Level

Content is king. You probably heard that expression several times over the past few years as companies sought relevancy through blog and social media posts that sought to engage prospects and build relationships with existing clients and customers.
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