No risk, no reward. You’ve most likely heard that motto before and it certainly applies to owning or running or business. There are lots of rewards being in charge of a successful business operation, and they aren’t all financial.
Why do clients come to your spa or massage practice? The obvious answer is your expertise to treat a problem they are having, whether it is relief from pain and anxiety through massage or improving or treating skin.
Clients come and go for any number of reasons. You may lose clients because they move or need to make changes to their budget because of a change in employment. But what about clients who stop booking appointments for no apparent reason?
Maintaining quality customer service doesn’t just happen. It’s something you need to work at continuously. It’s what clients expect and when customer service starts slipping, eventually clients will look elsewhere. Also, what was considered great customer service a few years ago might be different today.
With a plethora of mobile devices to help us get through the day’s work, you may feel confident you can take on a lot. After all, with a device at your fingertips, you probably believe you can easily shift from one task to another to keep up with everything on your plate.
When is the last time you said, “I’d love to try this, but I’m afraid I won’t succeed?” Fear of failing and the consequences of it hold many people back. But taking risks is an inherent part of being in business.
Content is king. You probably heard that expression several times over the past few years as companies sought relevancy through blog and social media posts that sought to engage prospects and build relationships with existing clients and customers.
When it comes to marketing your spa or massage practice, referrals have the highest return on investment (ROI). Not only do they require less cost-per-lead; they tend to be high quality leads. Beyond satisfied clients driving new business through your door, consider the potential of leads from physicians and other...
As if there wasn’t enough stress running a spa or massage practice, along came COVID-19 to send stress levels off the charts. Fortunately, we are beginning to see a light at the end of this tunnel, although no one should throw caution to the wind.