InTouch

When is the last time you spoke to an airline reservationist to book a flight? Today you’d probably prefer to do it yourself and save the time of waiting on hold before you get a live person to check to see if the flight time you want is available and assign you a seat. When it comes to online reservations, it doesn’t...

When it comes to relieving muscle and joint pain, massage may be music to a client’s ears. But why stop there. If you want to create a truly relaxing environment for your massage clients, make sure that music is a key part of the experience...

Several weeks ago I had the opportunity to attend the Social Media Marketing World Conference in San Diego, CA. I attended because I needed direction, sure I want to kick my social media marketing up a notch, but I need those efforts to be effective...

Good management at your spa or massage practice comes from the top down. It works just the opposite, too. I can tell when I walk into an office or place a call to a company and get a cool response that the morale is low; and I trace it right to the head of the organization. While it’s unfortunate for the employees to work in an unpleasant environment, it’s bad for business as well...

Let’s face it. There are days when getting an email with a smiling face in it makes you want to go for the delete key. Everyone has days when, it’s hard to be positive and enthusiastic about anything. Hopefully those days are few and far between...

As the owner of a spa or massage business, I don’t have to tell you that you are in a highly competitive market. News spas and massage centers open up all the time. Keeping current clients should always be a higher priority...

As much as massage has become part of the mainstream, there are still many consumers who shy away from the experience -- no matter how much their aching muscles and joints would benefit from the experience. Chair massage is a good way to introduce potential clients to your practice...

Today if you relay news to clients about your spa or massage practice, you can post something on Facebook or send out a Tweet and even get an instant response. Social media makes it possible to conveniently keep up an ongoing conversation with your clients...

If a picture is worth a thousand words, think how much powerful a video is, especially when it comes to marketing your massage or spa services. The latest statistics from YouTube indicate...

Is that all there is? If that’s a question you’ve been asking yourself a lot lately, it’s time to make some changes. Maybe you hoped that having your own spa or massage practice would somehow improve the quality of your life or fulfill other needs...

If you don’t do any other advertising, you might want to consider a campaign on Facebook. After all, you know that Facebook targets your spa or massage practice customers and prospects because you are already engaged with many of them on the social media channel...

Do you spend a lot of time worrying about the competition? It’s natural if you do. After all, a good part of your spa or massage practice business no doubt comes from clients who were dissatisfied with another provider...