InTouch

This year I have come to fully appreciate the importance of combining education, experience and instinct in order to become a more effective body worker. As I attend various workshops and followed multi-disciplinary professional blogs / articles, I have noticed a growing attention by others to this trinity as well...

Even though you know that marketing is essential to your spa or massage practice, you may find yourself neglecting it. It’s understandable. You may have a small team – or it’s just you...

Some people thrive on change; others simply dread it. In any case, your spa or massage practice is going to experience it not once but many times as your business grows, and you need the support of your team to reach whatever goals you set...

Are you looking to expand your massage services to the corporate market? Many companies offer corporate wellness programs that include fitness; healthy workplace food choices; educational seminars on diet and weight loss; and chiropractic, chair massage and other physical therapies...

What makes your spa or massage practice stand out from the competition? Surprising as it may be, many establishments can’t answer that question even those that are successful and confident they are providing their market with outstanding value...

Do you meditate? While there are many different types of meditation developed by a diverse range of cultures – Indian, Buddhist, Zen and others in the East and West -- all have the common goal of achieving spiritual growth...

It may be time for you to get behind the camera for your spa massage marketing. A 2013 Video Marketing Survey and Business Video Trends Report found that among 600 marketing professionals surveyed, 93 percent use video as part of their marketing mix and 82 percent reported that video has a positive impact on their business...

No longer the exception, most of us are using mobile phones to conduct day-to-day activities from looking for products and services, booking appointments and getting advice. If your spa or massage practice isn’t ‘mobile’ these days, you’re missing opportunities. Find out some of the key ways to mobilize your practice to boost customer engagement and profits...

If there’s one thing your spa or massage practice – or any business for that matter – can’t get enough of, it’s fresh ideas. Even if you are satisfied with the way things are; circumstances change. You need to be prepared to deal with the changes that are forced upon you by the marketplace because of competition; changing client requirements or a shift in the economy...

Just what drives massage clients to keep coming back to your massage practice or spa? A focus group study conducted in 2007 in New Zealand sought to find that out...

Aromatherapy is playing a greater role in the treatment of physical and mental issues, reports SpaFinder in its 2014 Spa and Wellness Trends. As a result, it’s not uncommon for massage therapists and other spa professionals to be asking clients not only "how do you feel?" but "how do you want to feel?"...

Did you know that a key to boost productivity at your spa or massage practice just might be in writing? I’m not talking about writing a to-do list, though it can help -- but only if you are sure you are including tasks you know you’ll be able to accomplish...