InTouch

No longer the exception, most of us are using mobile phones to conduct day-to-day activities from looking for products and services, booking appointments and getting advice. If your spa or massage practice isn’t ‘mobile’ these days, you’re missing opportunities. Find out some of the key ways to mobilize your practice to boost customer engagement and profits...

If there’s one thing your spa or massage practice – or any business for that matter – can’t get enough of, it’s fresh ideas. Even if you are satisfied with the way things are; circumstances change. You need to be prepared to deal with the changes that are forced upon you by the marketplace because of competition; changing client requirements or a shift in the economy...

Just what drives massage clients to keep coming back to your massage practice or spa? A focus group study conducted in 2007 in New Zealand sought to find that out...

Aromatherapy is playing a greater role in the treatment of physical and mental issues, reports SpaFinder in its 2014 Spa and Wellness Trends. As a result, it’s not uncommon for massage therapists and other spa professionals to be asking clients not only "how do you feel?" but "how do you want to feel?"...

Did you know that a key to boost productivity at your spa or massage practice just might be in writing? I’m not talking about writing a to-do list, though it can help -- but only if you are sure you are including tasks you know you’ll be able to accomplish...

When is the last time you spoke to an airline reservationist to book a flight? Today you’d probably prefer to do it yourself and save the time of waiting on hold before you get a live person to check to see if the flight time you want is available and assign you a seat. When it comes to online reservations, it doesn’t...

When it comes to relieving muscle and joint pain, massage may be music to a client’s ears. But why stop there. If you want to create a truly relaxing environment for your massage clients, make sure that music is a key part of the experience...

Several weeks ago I had the opportunity to attend the Social Media Marketing World Conference in San Diego, CA. I attended because I needed direction, sure I want to kick my social media marketing up a notch, but I need those efforts to be effective...

Good management at your spa or massage practice comes from the top down. It works just the opposite, too. I can tell when I walk into an office or place a call to a company and get a cool response that the morale is low; and I trace it right to the head of the organization. While it’s unfortunate for the employees to work in an unpleasant environment, it’s bad for business as well...

Let’s face it. There are days when getting an email with a smiling face in it makes you want to go for the delete key. Everyone has days when, it’s hard to be positive and enthusiastic about anything. Hopefully those days are few and far between...

As the owner of a spa or massage business, I don’t have to tell you that you are in a highly competitive market. News spas and massage centers open up all the time. Keeping current clients should always be a higher priority...

As much as massage has become part of the mainstream, there are still many consumers who shy away from the experience -- no matter how much their aching muscles and joints would benefit from the experience. Chair massage is a good way to introduce potential clients to your practice...