Promote wellness in your holiday marketing

Promote wellness in your holiday marketing

The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
Rosemary Essential Oil

Getting Down to Essentials: Rosemary Essential Oil

With Thanksgiving just around the corner, family, friends and food are on most everyone’s mind. The holiday is the time of year for sumptuous feasts to be shared with loved ones. One ingredient sure to find its way into a range of holiday dishes is rosemary.

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A High Value Therapist

A High Value Therapist

Life is full of choices, this is true of your career as much as anything else. One of the most important choices is your decision to be a high value massage therapist.  This decision transfers onto your other selections:  to work in your own practice or for...

Massage therapySpa therapyTreatment ideas
Massage Therapy News and Research

Massage Therapy News and Research

Delayed onset muscle soreness (DOMS) is a common medical condition that peaks 24 hours to a maximum of 72 hours after engaging in exercise or physical activity, according to “How to Reduce Muscle Soreness After Training,” an article that appears...

Massage therapySpa therapyTreatment ideas
All clients aren’t created equal. Here’s how to deal with the ones that challenge you.

All clients aren’t created equal. Here’s how to deal with the ones that challenge you.

Among your roster of clients, you undoubtedly have some you truly look forward to seeing who have become friends, some you get on well with but the relationship is strictly professionals, and others you need to mentally prepare for before they walk...

Massage therapySpa therapy
grapeseed essential oil

The timeless benefits of grapeseed oil

You can say that Grapeseed Oil certainly has endured the test of time. Grapeseed Oil has not only existed for over 6000 years; it actually is referred to in the Old Testament as an ingredient in Pulse, a dish the prophet Daniel liked eating for health...

Massage therapySpa therapyTreatment ideas
Six steps to take your spa or massage practice to the next level

Six steps to take your spa or massage practice to the next level

Even the most profitable of companies reach a point where they ask, “How do I get my business to the next level.” For some spas or massage practices, the answer is clear. They may opt to add new state-of-the art health products, including those with... 

Business & marketingMassage therapySpa therapy
Ginger Essential Oil

Getting Down to Essentials: Ginger Essential Oil

Some ingredients are worth their weight in gold or some other precious commodity. Among these, ginger is one. Today, you find it in supermarkets, but back in the 14th century, its value was high -- equal to a live sheep or some other livestock.

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Massage Therapy News and Research

Massage Therapy News and Research

The American Massage Therapy Association (AMTA) has announced that the results of years of research support the efficacy of massage therapy for many important health treatments, especially for pain relief and pain management. Among the health...
Massage therapySpa therapy
Lidocaine moves out of the dentist chair and onto the massage table

Lidocaine moves out of the dentist chair and onto the massage table

Most people associate Lidocaine with the dentist because it is used for numbing gums. But this topical analgesic is effective in treating other painful conditions, making it an ingredient you’ll want to consider for use with clients.

Massage therapySpa therapyTreatment ideas
You are an expert. It’s time to let everyone know.

You are an expert. It’s time to let everyone know.

You’re on Facebook, Twitter, Instagram and other social channels. You send out email notifications about specials and new treatments and you even send your clients greetings on special occasions. All of these activities are helping to keep you in front...

Business & marketingMassage therapySpa therapy
Avoid shoemaker’s children syndrome. Take good care of yourself.

Avoid shoemaker’s children syndrome. Take good care of yourself.

You know the story about the shoemaker who was so busy taking care of customers that he forgot to make shoes for his wife and children. It’s not difficult to see how that could happen to you, especially when you give 100 percent and more of yourself...

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