Make sustainability integral to marketing and client relations

Make sustainability integral to marketing and client relations

Across America, saving the planet through more sustainable practices on the part of businesses is an issue for many consumers. Support for environmental issues can influence whether a business wins a new customer or loses a long-standing one.

Business & marketingMassage therapySpa therapyTreatment ideas
Litsea Cubeba essential oil

Getting down to essentials: Litsea Cubeba

Litsea Cubeba isn’t a name that rolls off the tongue. But that’s no issue to the fans of the essential oil with its many wellness and skin care benefits.  More commonly known as May Chang, Litsea Cubeba is a tree native to Southern China and Southeast Asia.

Massage therapyRetailSpa therapyTreatment ideas
woman being massaged at spa

Massage Therapy and Spa Treatment News and Research

Getting the nation off drugs to deal with pain is a goal of many government agencies, researchers and medical professionals. As such, massage therapy as well as other integrative therapies are now being looked at more seriously as an alternative to opioids.

Business & marketingMassage therapySpa therapy
cbd product growth

Consumer Demand to Push CBD Product Growth to Over $20 Billion by 2024

Consumers are clamoring for Cannabidiol (CBD), as indicated by a recently released market estimates. BDS Analytics out of Boulder, Colorado, who tracks the cannabis market, forecasts that CBD sales will exceed $20 billion by 2024, representing a...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
Mango Butter brings the soothing benefits of the tropics to your massage table

Mango Butter brings the soothing benefits of the tropics to your massage table

Who wouldn’t love a week in the tropics with the soothing sounds of waves and warm breezes washing away stress and tension? However, for many clients, that vacation may have to stay on the back burner with other pressing issues at home.

Massage therapySpa therapyTreatment ideas
Basil Essential Oil

Getting down to essentials: Basil Essential Oil

It may be one of the most popular and commonly consumed herbs, yet many people do not know the true value of Basil. While it adds a nice aromatic flare to just about any food – and of course is the basis for pesto – Basil offers an abundance of health...

Massage therapySpa therapyTreatment ideas
Videos are powerful tools to boost client engagement

Videos are powerful tools to boost client engagement

A picture may be worth a 1000 words, but a video is even more powerful, especially when it comes to social media. Here are some stats gathered by WordStream, an online advertising software and solutions provider, about the popularity and influence...

Business & marketingMassage therapySpa therapyTreatment ideas
man being massaged at spa

Massage Therapy and Spa Treatment News and Research

Millions of Americans are dealing with pain. As an example, over 80 percent of adults experience lower back pain at some point in their lives, according to Suzanne Kane in her article “Smarter Ways to Deal with Pain,” on Psych Central.  About 39 million...

Business & marketingMassage therapySpa therapy
Sesame Oil

When it comes to massage, “open” sesame oil for your clients

In the story of “Ali Baba and the Forty Thieves,” the magical phrase “Open Sesame” is used to open the mouth of a cave where inside there is a hidden treasure. While it may not be magical, Sesame Oil has a lot of powers in the health department...

Massage therapySpa therapyTreatment ideas
Spring is the time to help clients renew and refresh

Spring is the time to help clients renew and refresh

We’re well into spring and you’ve probably noticed that your clients are looking for something new and uplifting at this time of year.  Spring gives you an opportunity to recommend new treatment options to fulfill client desires to feel renewed and refreshed.

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
Orange Essential Oil

Getting Down to Essentials: Orange Essential Oil

Combine a slew of healthful benefits with a fresh tangy aroma and you can understand why orange essential oil has been popular for thousands of years.  It has been used in India, the Middle East and China and other cultures for a wide range of body and...

Massage therapySpa therapyTreatment ideas
Massage Therapy News and Research

Massage Therapy News and Research

In a piece in The Washington Post, Consumer Reports addresses our national dependency on opioids to relieve pain and offers consumers alternative treatments.  Consumer Reports writes that nearly a third of adults ages 50 to 80 report filling a...

Business & marketingMassage therapyScience