InTouch
Healthcare vs Wellness
Is it better to be considered a healthcare provider or a wellness practitioner? Does it matter? There are so many of us who are committed to fitting into one category or the other. There are others like myself who haven’t really cared and have moved in...
CBD gets boost from legalization of industrial hemp
The passage of the 2018 Farm Bill on December 20 is a major step forward for the burgeoning cannabidiol (CBD) market. The bill legalizes industrial hemp, a variety of cannabis from which CBD can be extracted but does not produce mind-altering effects.
Getting personal when marketing to clients
Personalized and powerful is the name of the game in products and services these days, especially when target customers and clients are millennials. But even baby boomers are in on the personalization bandwagon. They want customized treatments...
Getting Down to Essentials: Sandalwood Essential Oil
This is the time of year when stress levels rise as harried clients face end of year work projects, shopping, travel and everything else that goes with the holiday season. Even a busy social calendar can cause anxiety. More than likely, clients are looking...
Massage Therapy News and Research
The Liddle Kidz Foundation, founded by pediatric massage therapist Tina Allen, is bringing massage to some of most underserved populations in the world, reports Massage Magazine. Last year, Allen and her volunteer health care provider...
Jojoba - The popular oil that really isn’t one after all
It’s called oil but technically it isn’t. Jojoba oil really is a mixture of a long chain of monounsaturated liquid wax esters, which are structurally different from triglycerides that make up most of the other seed oils such as grapeseed or coconut. Whether...
Promote wellness in your holiday marketing
The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...
Getting Down to Essentials: Rosemary Essential Oil
With Thanksgiving just around the corner, family, friends and food are on most everyone’s mind. The holiday is the time of year for sumptuous feasts to be shared with loved ones. One ingredient sure to find its way into a range of holiday dishes is rosemary.
A High Value Therapist
Life is full of choices, this is true of your career as much as anything else. One of the most important choices is your decision to be a high value massage therapist. This decision transfers onto your other selections: to work in your own practice or for...
Massage Therapy News and Research
Delayed onset muscle soreness (DOMS) is a common medical condition that peaks 24 hours to a maximum of 72 hours after engaging in exercise or physical activity, according to “How to Reduce Muscle Soreness After Training,” an article that appears...
All clients aren’t created equal. Here’s how to deal with the ones that challenge you.
Among your roster of clients, you undoubtedly have some you truly look forward to seeing who have become friends, some you get on well with but the relationship is strictly professionals, and others you need to mentally prepare for before they walk...
The timeless benefits of grapeseed oil
You can say that Grapeseed Oil certainly has endured the test of time. Grapeseed Oil has not only existed for over 6000 years; it actually is referred to in the Old Testament as an ingredient in Pulse, a dish the prophet Daniel liked eating for health...