Is the Internet important to your marketing strategy? The answer is an emphatic yes.

Is the Internet important to your marketing strategy? The answer is an emphatic yes.

Today, there’s a pretty good chance that new clients walking through your spa or massage practice door – or current clients seeking more services – started with an online engagement. (Pew Research reports that one quarter of Americans are online...

Business & marketingMassage therapySpa therapy
Don’t wait: Get control of your life and work

Don’t wait: Get control of your life and work

Some days you may feel that things are getting out of control in your life and your business. The feeling may stem from your need to keep on top of everything. Or it may be that there is so much going on that you really can’t manage it all, which is not at all...

Business & marketingMassage therapySpa therapy
It’s time for a Healthy focus on Breasts

It’s time for a Healthy focus on Breasts

As the official month of National Breast Cancer Awareness, October is all about the chest. Protecting them, saving them, and taking care of them. It’s also about respecting them and the boundaries they generate in the treatment room. I can’t remember...
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Can lemongrass make you happy? The answer might be yes.

Can lemongrass make you happy? The answer might be yes.

Did you know that the scent of lemons is one of the smells that can make you happier? In case you are wondering, some of the others are pine, rosemary and freshly cut grass, as noted in “8 Smells That Can Make You Happier, according to...

Massage therapySpa therapyTreatment ideas
The most common challenges in running a spa or massage practice

The most common challenges in running a spa or massage practice

What’s your biggest challenge in running your spa or massage practice? A few years ago, Phorest, a salon software solution, asked 250 salon and spa owners and managers in the UK and Ireland that question. The three top challenges were in...

Business & marketingMassage therapySpa therapy
Getting Down to Essentials: Geranium Oil

Getting Down to Essentials: Geranium Oil

If for no other reason, spa and massage therapy clients will love Geranium Oil because of its sweet, floral scent. But that is just the beginning of the many benefits of the oil extracted through steam distillation of the stems and leaves from the lovely...

Massage therapySpa therapyTreatment ideas
CBD Goes Hand In Hand with Overall Health

CBD Goes Hand In Hand with Overall Health

Walk into any health food store or dispensary these days and you’ll find shelves lined with CBD (cannabidiol) products for a variety of health and wellness needs. If you are like many of today’s consumers seeking alternative medicines and green living, CBD may be the answer for you. CBD is a non-psychoactive component...

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hands being massage

How CBD Boosts Benefits of Wellness Treatments

Confused about CBD and THC? Both are chemical components found in marijuana. However, Cannabidiol or CBD is the active non-psychoactive component marijuana; THC is the ingredient that gives you a “high.” CBD is gaining popularity because of its anti-inflammatory, anti-anxiety and pain-relieving properties.

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Reinforce your brand message to make it stick

Reinforce your brand message to make it stick

Whether your spa or massage practice client base includes 30 or 300, your business has a brand identity. That identity is the collective perception of your business among clients shaped by a number of factors. Your logo and the other visuals that you...

Business & marketingMassage therapySpa therapy
Massage Therapy News and Research

Massage Therapy News and Research

Massage Magazine writes that research indicates stroke patients who received weekly sessions of aromatherapy back massage and foot baths showed significant improvement in stress and mood and sleep. The study, “The effects of aroma massage...

Business & marketingMassage therapySpa therapy
Failure is not an option. Avoid the common mistakes businesses make

Failure is not an option. Avoid the common mistakes businesses make

Starting your own spa or massage practice or managing one for someone else is a challenge many seek. It’s exciting to take a business from ground zero and manage its growth over time. But the sad reality is that many businesses don’t make it long term.

Business & marketingMassage therapySpa therapy
Make Your Practice Golden

Make Your Practice Golden

Can we talk?  Aging stinks until we realize what a privilege it is to be able to do just that.  If aging is a privilege then healthy aging is a choice.  A choice we as massage therapists can model and market.   September is the month to support healthy aging as...

Business & marketingMassage therapySpa therapyTreatment ideas