Six steps to take your spa or massage practice to the next level

Six steps to take your spa or massage practice to the next level

Even the most profitable of companies reach a point where they ask, “How do I get my business to the next level.” For some spas or massage practices, the answer is clear. They may opt to add new state-of-the art health products, including those with... 

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Ginger Essential Oil

Getting Down to Essentials: Ginger Essential Oil

Some ingredients are worth their weight in gold or some other precious commodity. Among these, ginger is one. Today, you find it in supermarkets, but back in the 14th century, its value was high -- equal to a live sheep or some other livestock.

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Massage Therapy News and Research

Massage Therapy News and Research

The American Massage Therapy Association (AMTA) has announced that the results of years of research support the efficacy of massage therapy for many important health treatments, especially for pain relief and pain management. Among the health...
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Lidocaine moves out of the dentist chair and onto the massage table

Lidocaine moves out of the dentist chair and onto the massage table

Most people associate Lidocaine with the dentist because it is used for numbing gums. But this topical analgesic is effective in treating other painful conditions, making it an ingredient you’ll want to consider for use with clients.

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You are an expert. It’s time to let everyone know.

You are an expert. It’s time to let everyone know.

You’re on Facebook, Twitter, Instagram and other social channels. You send out email notifications about specials and new treatments and you even send your clients greetings on special occasions. All of these activities are helping to keep you in front...

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Avoid shoemaker’s children syndrome. Take good care of yourself.

Avoid shoemaker’s children syndrome. Take good care of yourself.

You know the story about the shoemaker who was so busy taking care of customers that he forgot to make shoes for his wife and children. It’s not difficult to see how that could happen to you, especially when you give 100 percent and more of yourself...

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Walk in Beauty with Gratitude

Walk in Beauty with Gratitude

In many Native American Traditions to “Walk in Beauty” is to walk in balance and gratitude.  Many cultures all over the world share this belief.  People everywhere are rediscovering the simple fact that gratitude is a key to a successful life. We even...

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cinnamon essential oil.

Want to add some spice to your massage treatments? Try cinnamon essential oil.

Among the spices in a spice drawer or cabinet, cinnamon is a standout. Its intense spicy aroma can warm and uplift the spirits any time of the year, although it’s a perennial favorite around the holidays. But immersing yourself in the scent of cinnamon is...

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Make retail shopping at your spa or massage practice a personal experience

Make retail shopping at your spa or massage practice a personal experience

While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...

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Massage Therapy News and Research

Massage Therapy News and Research

The Aloe Foundation in Austin has embraced a holistic approach to treat individuals suffering from illness and trauma, writes Massage Magazine.  In creating individualized, client-centered treatment plans, the Foundation aims to reduce the stress...

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If a crisis should hit, be prepared with a communications strategy

If a crisis should hit, be prepared with a communications strategy

What do you do when a crisis hits your spa or massage practice? It’s a question hopefully you will never have to deal with firsthand, but it is something you need to be prepared for.  An extremely unhappy client may post a number of scathing reviews...

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How to instill initiative in your spa or massage practice team

How to instill initiative in your spa or massage practice team

Do you wish that your team would take more initiative? Even if your spa or massage practice employees are handling their responsibilities with the utmost professionalism, you may be finding that they still come to you for direction about fulfilling projects...
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