InTouch
Six steps to take your spa or massage practice to the next level
Even the most profitable of companies reach a point where they ask, “How do I get my business to the next level.” For some spas or massage practices, the answer is clear. They may opt to add new state-of-the art health products, including those with...
Getting Down to Essentials: Ginger Essential Oil
Some ingredients are worth their weight in gold or some other precious commodity. Among these, ginger is one. Today, you find it in supermarkets, but back in the 14th century, its value was high -- equal to a live sheep or some other livestock.
Massage Therapy News and Research
Lidocaine moves out of the dentist chair and onto the massage table
Most people associate Lidocaine with the dentist because it is used for numbing gums. But this topical analgesic is effective in treating other painful conditions, making it an ingredient you’ll want to consider for use with clients.
You are an expert. It’s time to let everyone know.
You’re on Facebook, Twitter, Instagram and other social channels. You send out email notifications about specials and new treatments and you even send your clients greetings on special occasions. All of these activities are helping to keep you in front...
Avoid shoemaker’s children syndrome. Take good care of yourself.
You know the story about the shoemaker who was so busy taking care of customers that he forgot to make shoes for his wife and children. It’s not difficult to see how that could happen to you, especially when you give 100 percent and more of yourself...
Walk in Beauty with Gratitude
In many Native American Traditions to “Walk in Beauty” is to walk in balance and gratitude. Many cultures all over the world share this belief. People everywhere are rediscovering the simple fact that gratitude is a key to a successful life. We even...
Want to add some spice to your massage treatments? Try cinnamon essential oil.
Among the spices in a spice drawer or cabinet, cinnamon is a standout. Its intense spicy aroma can warm and uplift the spirits any time of the year, although it’s a perennial favorite around the holidays. But immersing yourself in the scent of cinnamon is...
Make retail shopping at your spa or massage practice a personal experience
While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...
Massage Therapy News and Research
The Aloe Foundation in Austin has embraced a holistic approach to treat individuals suffering from illness and trauma, writes Massage Magazine. In creating individualized, client-centered treatment plans, the Foundation aims to reduce the stress...
If a crisis should hit, be prepared with a communications strategy
What do you do when a crisis hits your spa or massage practice? It’s a question hopefully you will never have to deal with firsthand, but it is something you need to be prepared for. An extremely unhappy client may post a number of scathing reviews...