InTouch
![Videos are powerful tools to boost client engagement](http://biotone.com/cdn/shop/articles/Blog_5.9.19_videos-boost-client-engagement_{width}x.jpg?v=1617174822)
Videos are powerful tools to boost client engagement
A picture may be worth a 1000 words, but a video is even more powerful, especially when it comes to social media. Here are some stats gathered by WordStream, an online advertising software and solutions provider, about the popularity and influence...
![man being massaged at spa](http://biotone.com/cdn/shop/articles/Blog_5.2.19_massage-and-research_{width}x.jpg?v=1617174821)
Massage Therapy and Spa Treatment News and Research
Millions of Americans are dealing with pain. As an example, over 80 percent of adults experience lower back pain at some point in their lives, according to Suzanne Kane in her article “Smarter Ways to Deal with Pain,” on Psych Central. About 39 million...
![Sesame Oil](http://biotone.com/cdn/shop/articles/blog_4.24.19_sesame-oil-for-clients_{width}x.jpg?v=1617174820)
When it comes to massage, “open” sesame oil for your clients
In the story of “Ali Baba and the Forty Thieves,” the magical phrase “Open Sesame” is used to open the mouth of a cave where inside there is a hidden treasure. While it may not be magical, Sesame Oil has a lot of powers in the health department...
![Spring is the time to help clients renew and refresh](http://biotone.com/cdn/shop/articles/Blog_4.18.19_renew-and-refresh_{width}x.jpg?v=1617174819)
Spring is the time to help clients renew and refresh
We’re well into spring and you’ve probably noticed that your clients are looking for something new and uplifting at this time of year. Spring gives you an opportunity to recommend new treatment options to fulfill client desires to feel renewed and refreshed.
![Orange Essential Oil](http://biotone.com/cdn/shop/articles/Blog_4.11.19_orange-essential-oil_{width}x.jpg?v=1617174817)
Getting Down to Essentials: Orange Essential Oil
Combine a slew of healthful benefits with a fresh tangy aroma and you can understand why orange essential oil has been popular for thousands of years. It has been used in India, the Middle East and China and other cultures for a wide range of body and...
![Massage Therapy News and Research](http://biotone.com/cdn/shop/articles/Blog_4.4.19_massage-therapy-research_{width}x.jpg?v=1617174816)
Massage Therapy News and Research
In a piece in The Washington Post, Consumer Reports addresses our national dependency on opioids to relieve pain and offers consumers alternative treatments. Consumer Reports writes that nearly a third of adults ages 50 to 80 report filling a...
![Rejuvenate clients with the calming benefits of the Passion Flower](http://biotone.com/cdn/shop/articles/Blog_3.28.19_passion-flower_{width}x.jpg?v=1617174815)
Rejuvenate clients with the calming benefits of the Passion Flower
Called the Passion Flower, this perennial woody vine just might have one of the most interesting stories behind its name. Christian missionaries arriving in South America in the 16th century discovered the stunningly beautiful plant, which they called...
![Take stock of your spa or massage practice social media activity](http://biotone.com/cdn/shop/articles/FB_Blog_3.21.19_social-media-marketing_{width}x.jpg?v=1617174814)
Take stock of your spa or massage practice social media activity
American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, including video and social media, according to a recent study by market-research group Nielsen. It’s no wonder then that as a small...
![Lavender Essential Oil](http://biotone.com/cdn/shop/articles/Blog_3.14.19_lavender-essential-oil-scent_{width}x.jpg?v=1617174812)
Getting down to essentials: Lavender Oil
Looking for something to help soothe the senses? Look no further than lavender. The Romans added lavender to their bath water because of its calming and relaxing fragrance. In fact, the Latin word for wash is lavare. Since those ancient times...
![Massage Therapy News and Research](http://biotone.com/cdn/shop/articles/Blog_3.7.19_massage-research_{width}x.jpg?v=1617174811)
Massage Therapy News and Research
Massage Magazine reports research indicates that women who have upper-extremity pain and mobility issues following breast-cancer surgery experience significant improvements in these areas following weekly half-hour sessions of myofascial massage.
![An ingredient that stands test of time helps clients heal](http://biotone.com/cdn/shop/articles/Blog_2.28.19_comfrey-ingredient-help-clients-heal_{width}x.jpg?v=1617174810)
An ingredient that stands test of time helps clients heal
At BIOTONE, we pride ourselves on using ingredients that truly stand the test of time. One such ingredient is the herb Comfrey. The roots and leaves of the Comfrey plant have been used to treat damaged tissues and broken bones since ancient times.
![Five marketing trends influencing client decisions in 2019](http://biotone.com/cdn/shop/articles/Blog_2.21.19_five-marketing-trends_{width}x.jpg?v=1617174808)
Five marketing trends influencing client decisions in 2019
Just as trends in healthcare change from year to year, so do trends in marketing as companies and brands seek better ways to reach clients and prospects. Here are five trends in on and off-line marketing gleaned from across the web that you’ll want...