Know What Drives Gen Z Health Trends

Know What Drives Gen Z Health Trends

Wellness is a priority for the Gen Z’s consumer. This group outspends previous generations on health and wellness products and services to improve their appearance and maintain their overall health.
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State of the Massage Profession in 2024 from AMTA

State of the Massage Profession in 2024 from AMTA

Highlights from the AMTA 2024 Masssage Profession Research Report help therapists better understand who is getting massage and why and where consumers go for treatment.

Educate Clients on Facial Massage Benefits

Educate Clients on Facial Massage Benefits

Clients may not be familiar with the many benefits of facial massage. Bring them up to date, explaining facial massage techniques to look better or deal with a specific skin problem.
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Collaboration Can Be Key to Unlocking Business Growth

Collaboration Can Be Key to Unlocking Business Growth

If you are looking for a way to take your business to a new level, consider collaboration. It can inspire you as you learn new ways to approach business. And you can boost clients and revenue from the relationships you establish.
Massage therapyRetailSpa therapyTreatment ideas
Think Outside the Box to Grow Your Spa or Massage Therapy Business

Think Outside the Box to Grow Your Spa or Massage Therapy Business

At times you need to think outside the box to meet the challenges of running and growing your business.
Hit All the Right Notes with Massage Therapy Music

Hit All the Right Notes with Massage Therapy Music

Many of us like to rock out occasionally to the oldies or daydream to the classic songs of crooners like Tony Bennett, Nat King Cole or Michael Bublé.  It is hard to imagine a world without music by our side as we journey through life.
Make Client Appreciation A Hallmark of Your Practice

Make Client Appreciation A Hallmark of Your Practice

Clients do not forget. That is why expressing appreciation to clients for their business will have lasting benefits. Find out the various ways to show client appreciation that results in repeat business and referrals.
Collaboration with Healthcare Practitioners Provides Well-Rounded Care for Clients Care

Collaboration with Healthcare Practitioners Provides Well-Rounded Care for Clients Care

Massage therapist collaboration with other healthcare providers provides well-rounded integrative client care. Chiropractic massage offers is a good example of the synergy between healthcare disciplines.
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Why Personalization Matters to Massage Clients and How You Can Meet the Need

Why Personalization Matters to Massage Clients and How You Can Meet the Need

More than ever personalization matters to today’s customer. A 2021 report from management consulting firm McKinsey & Company[1] looked at the importance of personalized customer service and found:

 

 

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Advanced Technologies Will Enhance Massage Therapy Treatments

Advanced Technologies Will Enhance Massage Therapy Treatments

Machine technology is revolutionizing the massage industry. Advanced massage technologies enable massage therapists to customize sensory-rich treatments to heal mind and body.

The Benefits of Massage After a Car Accident

The Benefits of Massage After a Car Accident

A car accident can result in both mental and physical injuries. There are many ways massage therapy can aid the healing process to help alleviate pain and restore someone’s emotional well-being.
What is Reflexology and How Can it Improve Your Massage Practice?

What is Reflexology and How Can it Improve Your Massage Practice?

Reflexology is a CAM therapy to alleviate pain and stress. Treatments involve applying pressure to points in hands, feet, and ears that are connected to organs and systems in the body.
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