Make the most of your workday even if it’s “shorter”

Make the most of your workday even if it’s “shorter”

Do you feel like the days are shorter? The fact is that they are now that we’re getting closer to the winter months.  It also may be that the responsibilities of running your spa or massage business are piling up so that no amount of daylight is enough to get everything done.  Making matters worse, you may have...

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Why clients will love sea fennel

Why clients will love sea fennel

The detoxifying benefits of sea fennel have been heralded since the time of Hippocrates, the ancient Greek physician. Today, we continue to value this hardy plant for its outstanding restorative qualities.

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Take care of current clients while you reach out to new ones

Take care of current clients while you reach out to new ones

Are you spending more time trying to get new clients than trying to keep the ones you have? It’s a question anyone running a spa or massage practice – or any other business for that matter – needs to think about. While you need to focus on client acquisition, since clients move on for any number of reasons; the fact...

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How to manage retail sales for success

How to manage retail sales for success

Are you satisfied with your retail sales? Considering the huge revenue upside of retail for your spa or massage practice, you’ll want to be sure that your retail strategy and execution is on target to maximize the potential. At the heart of any retail sales strategy, however, are clients and on their behalf, you’ll want to create an engaging experience.
Business & marketingMassage therapyRetailSpa therapy
Sore muscles the problem? Peppermint provides relief year round.

Sore muscles the problem? Peppermint provides relief year round.

As the ancient Greek myth goes, peppermint got its name from Minthe, a river nymph who lived in one of the rivers of Hades, the Greek god of the underworld. When Hades fell in love with Minthe, his jealous wife Persephone turned her into a lowly mint plant, which meant her destiny was for others to walk upon her.
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Clary Sage Essential Oil

Getting down to essentials: Clary Sage Essential Oil

It’s no wonder that an herb named because of its clarifying or cleansing properties has maintained its popularity for literally thousands of years.  But that’s the case with Clary Sage, a biennial herb that blooms from June to July producing flowers that range in color from white to pink and pale blue to lilac and offer a delightfully...

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Don’t let loss of sleep take a toll on your health and safety

Don’t let loss of sleep take a toll on your health and safety

Tossing and turning all night is a problem for many Americans that I wrote about in “How to go to sleep and stay asleep.” A lack of sufficient and quality shuteye means you wake up exhausted the next day, unprepared to focus on work or whatever other responsibilities you have. Even worse, lack of sleep, especially on a regular basis...
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Keep clients coming back with membership marketing

Keep clients coming back with membership marketing

“Membership has its privileges” was a well-known ad campaign of American Express back in the 90s. The underlying campaign message was that there were rewards for those who had the American Express credit card. Today, many consumer brands are capitalizing on membership marketing in which customers...

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Tea Tree Oil is recommended for treating infections and fungal problems.  It also is known for treating minor wounds and cuts and to encourage healing as well as prevent infection.

Getting Down to Essentials: Lemon Essential Oil

Any list of the most popular essential oils is sure to include lemon essential oil.  The delightful aroma of lemons is a crowd pleaser with its fresh scent that lifts the spirits.  Since it takes about 50 lemons to produce a small 15 ml bottle of lemon essential oil, users are treated to an invigorating experience as soon as...

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Aloe Vera heals and hydrates skin

Look to Aloe Vera For Skin Healing and Hydrating

If there’s one plant whose therapeutic benefits have stood the test of time, it’s Aloe Vera. Egyptian stone carvings depicting the Aloe Vera plant have been found dating back 6,000 years. The ancient Egyptians actually called Aloe Vera “the plant of immortality” because of its exceptional healing properties.

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A Winning Recipe for Creating Great Content: Essential Ingredients

A Winning Recipe for Creating Great Content: Essential Ingredients

Content continues to be a very effective way to build engagement with your clients. The more your posts, images, and videos are liked and shared online, the more you build your reputation and attract clients. But keeping content fresh, relevant, interesting and entertaining requires planning and strategy.

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Massage Therapy and Spa Treatment News and Research

Massage Therapy and Spa Treatment News and Research

A review of research on massage therapy for young people with ADHD indicates that massage might improve symptoms, reports Massage Magazine. Eleven studies were reviewed. Eight were randomized controlled trials and three case-series clinical trials. The three case-series clinical trials used Traditional Chinese Medicine...

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