InTouch
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Digital Marketing Ideas to Boost Your Competitive Edge
Today, if you want to stand out from the competition, your spa or massage practice needs to be “front and center” online. While there still is a place for traditional advertising and other offline marketing activities, the fact is that consumers are going online to compare vendors, ask questions and get input from others.
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Invigorate the senses with grapefruit essential oil
Was the biblical forbidden fruit an apple? Not according to Reverend Griffith Hughes. He was a Welsh naturalist who in the 18th century traveled to Barbados in search of the tree that was in the Garden of Eden. In 1750, Hughes wrote a description of a fruit, which he nicknamed the “forbidden fruit,’’ that was an...
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Do you have the Groundhog Day Blues? If so, it’s time to get out of that rut.
Do you feel like you’re living in a sequel of “Groundhog Day?” It’s the 1993 movie where actors Bill Murray and Andie McDowell get stuck living one day over and over again until they finally get it right. If so, you just may be in a rut and work could be a big part of it. You might have entered the New Year with all sorts of...
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When it comes to skin renewal, one essential is “just peachy”
Are clients complaining of dry, winter skin? Don’t wait for the temperature to drop. Reach for the Peach Oil. When it comes to skin benefits, Peach Oil, or more specifically the oil of the peach kernel, is a powerhouse. So much so, that it’s used extensively in many skin lotions and creams, body and facial massage...
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Time to adapt your retail strategy to the booming grooming market for men
When it comes to spa retail shopping, men are giving women a “run for their money.” Spa Executive writes that the most recent figures from ISPA’s Consumer Snapshot released in spring 2019 indicate: More men are more likely to go to a spa with the intent of purchasing retail products ‘some’ or ‘all’ of the time than...
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Introduce Clients to the Skin-Nourishing Benefits of Hempseed Oil
The hemp plant might be called the gift that keeps giving. First off, it is a source of CBD (cannabidiol), the non-psychoactive component of the hemp plant, a variety of Cannabis, that has anti-inflammatory and pain-relieving properties without psychotropic effects. And if that wasn’t enough, cold pressing the seeds of...
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Why email marketing matters to your spa or massage practice
No one emails anymore, true or false? You might think it’s true based on the popularity of messaging apps (What’s Up and Facebook Messenger, for example) and of course texting. But don’t dismiss email as a powerful marketing tool for your spa or massage practice, at least not yet.
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Getting Down to Essentials: Fennel Essential Oil
Are any of your clients complaining of “foggy brain?” You know that condition when you just can’t seem to focus and you don’t seem to have the mental acuity necessary for work and even making everyday decisions. It could be that your clients have too much on their mind to think clearly. Or they may be tired or...
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Setting priorities for the New Year to achieve success
In a post-holiday funk? No matter how stressful December was trying to meet your end-of-year personal goals, not to mention juggling work and holiday preparations; there’s something sad about saying goodbye to another year.
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Setting priorities for the New Year to achieve success
In a post-holiday funk? No matter how stressful December was trying to meet the end-of-year demands of clients and staff, not to mention juggling work and holiday preparations; there’s something sad about saying goodbye to another year.
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Consumer Demand to Push CBD Product Growth to Over $20 Billion
Consumers are clamoring for Cannabidiol (CBD), as indicated by a recently released market estimates. BDS Analytics out of Boulder, Colorado, who tracks the cannabis market, forecasts that CBD sales will exceed $20 billion by 2024, representing a compound annual growth rate of 49 percent.
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CBD gets boost from legalization of industrial hemp
The passage of the 2018 Farm Bill on December 20 is a major step forward for the burgeoning cannabidiol (CBD) market. The bill legalizes industrial hemp, a variety of cannabis from which CBD can be extracted but does not produce mind-altering effects.