Key steps to successful annual business planning

Key steps to successful annual business planning

Are you ready for the New Year? Before you know it, you’ll be ringing in 2020 at your spa or massage practice and you want to make sure it gets off to a good start and stays that way. You probably know by now that you can’t leave things to chance or just “go with the flow.” Success requires planning. Writing an annual...

Business & marketingMassage therapyRetailSpa therapy
Boost retail sales by following merchandising best practices

Boost retail sales by following merchandising best practices

It’s here. Black Friday marks the official kickoff of the holiday season. If you haven’t already kicked into action getting ready for holiday sales, there’s no more time to waste, especially when it comes to retail product promotions and holiday gift giving. Retail sales can make up a significant part of your holiday revenue...

Business & marketingMassage therapyRetailSpa therapy
Help clients de-stress this holiday season

Help clients de-stress this holiday season

Tis the season…to be stressful! Ironically, at this holiday time of year, many feel more stressed out than jolly.  While the promise of getting together with friends and family, exchanging gifts and enjoying good food and drink should raise spirits, many are feeling overwhelmed by all the planning, shopping and food...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
How to make Small Business Saturday “big” at your spa or massage practice

How to make Small Business Saturday “big” at your spa or massage practice

Is your spa or massage practice getting ready to participate in Small Business Saturday, celebrated on November 30? This year marks the 10th annual holiday, created by American Express in 2010, that brings communities together to support their local small businesses during one of the busiest shopping seasons...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
Holiday shoppers plan to spend more this season than last

Holiday shoppers plan to spend more this season than last

The NRF survey finds that consumers will spend their holiday shopping on three main categories, including gifts for family, friends and coworkers at an average of $658.55; non-gift holiday items such as food, candy, decorations, cards and so forth at an average of $227.26; and other non-gift purchases that take...

Business & marketingMassage therapyRetailSpa therapy
black pepper essential oil

Getting Down to Essentials: Black Pepper Oil

When it comes to cooking, Black Pepper ranks high as one of most commonly used spices. Some people can’t get enough. With its sharp and mildly spicy flavor, Black Pepper goes well with a wide range of dishes. But many Black Pepper aficionados don’t realize that Black Pepper and Black Pepper Essential Oil...

Massage therapySpa therapyTreatment ideas
Make the most of your workday even if it’s “shorter”

Make the most of your workday even if it’s “shorter”

Do you feel like the days are shorter? The fact is that they are now that we’re getting closer to the winter months.  It also may be that the responsibilities of running your spa or massage business are piling up so that no amount of daylight is enough to get everything done.  Making matters worse, you may have...

Business & marketingMassage therapySpa therapy
Why clients will love sea fennel

Why clients will love sea fennel

The detoxifying benefits of sea fennel have been heralded since the time of Hippocrates, the ancient Greek physician. Today, we continue to value this hardy plant for its outstanding restorative qualities.

Massage therapySpa therapyTreatment ideas
Take care of current clients while you reach out to new ones

Take care of current clients while you reach out to new ones

Are you spending more time trying to get new clients than trying to keep the ones you have? It’s a question anyone running a spa or massage practice – or any other business for that matter – needs to think about. While you need to focus on client acquisition, since clients move on for any number of reasons; the fact...

Business & marketingMassage therapyRetailSpa therapy
How to manage retail sales for success

How to manage retail sales for success

Are you satisfied with your retail sales? Considering the huge revenue upside of retail for your spa or massage practice, you’ll want to be sure that your retail strategy and execution is on target to maximize the potential. At the heart of any retail sales strategy, however, are clients and on their behalf, you’ll want to create an engaging experience.
Business & marketingMassage therapyRetailSpa therapy
Sore muscles the problem? Peppermint provides relief year round.

Sore muscles the problem? Peppermint provides relief year round.

As the ancient Greek myth goes, peppermint got its name from Minthe, a river nymph who lived in one of the rivers of Hades, the Greek god of the underworld. When Hades fell in love with Minthe, his jealous wife Persephone turned her into a lowly mint plant, which meant her destiny was for others to walk upon her.
Massage therapySpa therapyTreatment ideas
Clary Sage Essential Oil

Getting down to essentials: Clary Sage Essential Oil

It’s no wonder that an herb named because of its clarifying or cleansing properties has maintained its popularity for literally thousands of years.  But that’s the case with Clary Sage, a biennial herb that blooms from June to July producing flowers that range in color from white to pink and pale blue to lilac and offer a delightfully...

Massage therapySpa therapyTreatment ideas