What’s ahead in wellness and beauty trends in 2020


What’s in store in wellness and beauty for 2020? As 2019 drew to a close, industry pundits weighed in with their expectations for trends in products and services that consumers will be looking for to improve their mental and physical well being and look better. We’ve gathered some of these forecasts from around the Web, which we believe will have the most impact on the spa and massage practice marketplaces.

Boom in CBD products: Harper’s Bazaar is looking at a boom in CBD product sales.  The magazine based its forecasts on Google trend searches, which indicated a 367 percent increase in searches for CBD skincare products. Harper’s attributes the increasing enthusiasm for CBD skincare products to the “increasing crossover between the beauty and wellness industries.” CBD is used in skincare products because its anti-inflammatory properties are healing.

CBD massages:  CBD infused massages are becoming more prevalent, says Wellnessliving, a software maker for the wellness business. Wellnessliving says that “spas and massage parlors have started to use CBD oils and creams during specific massage treatments as more clients are eager to try it.”

Focus on emotional wellness: Wellness is not only about physical health; it’s also about improving emotional health, asserts MindBody, a technology platform for the wellness industry. Being able to talk about feelings is a big part of emotional wellness. While many turn to a therapist or a close friend to discuss their feelings, some may open up to you during treatments. You’ll want to be comfortable in this role and know the best way to help your clients when they want to express their feelings.

More integrative healing: Mindbody also expects to see more healing of the mind and body through integrative health. Their survey indicates that 69 percent of respondents “notice a significant change in their mood after getting integrative health/alternative medicine services.”

The emergence of AI wellness consultants:  Artificial intelligence (AI) will make it possible for the creation of AI wellness consultants that design individualized wellness programs based on vast data sources, such as biosensor, genetic and social connection, according to Dr. Marc Cohen, one of Australia’s pioneers of integrative and holistic medicine. AI, along with virtual reality (VR), will power immersive experiences to boost wellness. AI and VR ultimately will enable spas and massage practitioners to create unique experiences and treatments based on a client’s personalized data.

Wearable tech: Whether it’s smartwatches, sleep trackers, or fitness trackers, people increasingly are turning to technology to track their health and physical activities, reports ACSM’s Health and Fitness Journal based on their 14th annual fitness survey. Devices can track heart rate, calories, sitting time, and more. As consumers turn to more technology to monitor their health, they will be seeking solutions to combat stress and other health-related issues. Wearable technology could be used to find a spa or massage and book an appointment.

These are just some of the trends that will impact health and beauty in the coming year. Consider how these trends can impact your business and what you need to do to take advantage of them.

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