InTouch
A Winning Recipe for Creating Great Content: Essential Ingredients
Content continues to be a very effective way to build engagement with your clients. The more your posts, images, and videos are liked and shared online, the more you build your reputation and attract clients. But keeping content fresh, relevant, interesting and entertaining requires planning and strategy.
Key questions about Melatonin, the sleep hormone
How to go to sleep and stay asleep naturally
For many American a good night’s sleep is “something to only dream about.” The Centers for Disease Control and Prevention conducted a study a few years ago and found that more than one third of American adults are not getting the recommended...
Getting down to essentials: Litsea Cubeba
Litsea Cubeba isn’t a name that rolls off the tongue. But that’s no issue to the fans of the essential oil with its many wellness and skin care benefits. More commonly known as May Chang, Litsea Cubeba is a tree native to Southern China and Southeast Asia.
Consumer Demand to Push CBD Product Growth to Over $20 Billion by 2024
Consumers are clamoring for Cannabidiol (CBD), as indicated by a recently released market estimates. BDS Analytics out of Boulder, Colorado, who tracks the cannabis market, forecasts that CBD sales will exceed $20 billion by 2024, representing a...
Spring is the time to help clients renew and refresh
We’re well into spring and you’ve probably noticed that your clients are looking for something new and uplifting at this time of year. Spring gives you an opportunity to recommend new treatment options to fulfill client desires to feel renewed and refreshed.
Take stock of your spa or massage practice social media activity
American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, including video and social media, according to a recent study by market-research group Nielsen. It’s no wonder then that as a small...
Why hemp seed oil is a must have for clients
Hemp seed oil is having its hay day and for good reason. To begin with, it’s rich in essential fatty acids such as omega 3 and omega 6, minerals and over a dozen vitamins, most notably vitamin E. Some even use it in place of fish oil for the omega 3...
Getting personal when marketing to clients
Personalized and powerful is the name of the game in products and services these days, especially when target customers and clients are millennials. But even baby boomers are in on the personalization bandwagon. They want customized treatments...
Promote wellness in your holiday marketing
The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...
Make retail shopping at your spa or massage practice a personal experience
While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...