InTouch

Are you spending more time trying to get new clients than trying to keep the ones you have? It’s a question anyone running a spa or massage practice – or any other business for that matter – needs to think about. While you need to focus on client acquisition, since clients move on for any number of reasons; the fact...

Content continues to be a very effective way to build engagement with your clients. The more your posts, images, and videos are liked and shared online, the more you build your reputation and attract clients. But keeping content fresh, relevant, interesting and entertaining requires planning and strategy.

For many American a good night’s sleep is “something to only dream about.” The Centers for Disease Control and Prevention conducted a study a few years ago and found that more than one third of American adults are not getting the recommended...

Litsea Cubeba isn’t a name that rolls off the tongue. But that’s no issue to the fans of the essential oil with its many wellness and skin care benefits.  More commonly known as May Chang, Litsea Cubeba is a tree native to Southern China and Southeast Asia.

Consumers are clamoring for Cannabidiol (CBD), as indicated by a recently released market estimates. BDS Analytics out of Boulder, Colorado, who tracks the cannabis market, forecasts that CBD sales will exceed $20 billion by 2024, representing a...

We’re well into spring and you’ve probably noticed that your clients are looking for something new and uplifting at this time of year.  Spring gives you an opportunity to recommend new treatment options to fulfill client desires to feel renewed and refreshed.

American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, including video and social media, according to a recent study by market-research group Nielsen. It’s no wonder then that as a small...

Hemp seed oil is having its hay day and for good reason.  To begin with, it’s rich in essential fatty acids such as omega 3 and omega 6, minerals and over a dozen vitamins, most notably vitamin E. Some even use it in place of fish oil for the omega 3...

Personalized and powerful is the name of the game in products and services these days, especially when target customers and clients are millennials.  But even baby boomers are in on the personalization bandwagon. They want customized treatments...

The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...