A Winning Recipe for Creating Great Content: Essential Ingredients

A Winning Recipe for Creating Great Content: Essential Ingredients

Content continues to be a very effective way to build engagement with your clients. The more your posts, images, and videos are liked and shared online, the more you build your reputation and attract clients. But keeping content fresh, relevant, interesting and entertaining requires planning and strategy.

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Key questions about Melatonin, the sleep hormone

Key questions about Melatonin, the sleep hormone

One of the key ingredients in BIOTONE’s new Lab+Blends CBD Dream Drops, a drug-free, non-habit forming sleep aid, is Melatonin. No doubt you’ve heard of Melatonin. It’s a hormone that is used as a sleep aid, often recommended for ling flights...
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How to go to sleep and stay asleep naturally

How to go to sleep and stay asleep naturally

For many American a good night’s sleep is “something to only dream about.” The Centers for Disease Control and Prevention conducted a study a few years ago and found that more than one third of American adults are not getting the recommended...

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Litsea Cubeba essential oil

Getting down to essentials: Litsea Cubeba

Litsea Cubeba isn’t a name that rolls off the tongue. But that’s no issue to the fans of the essential oil with its many wellness and skin care benefits.  More commonly known as May Chang, Litsea Cubeba is a tree native to Southern China and Southeast Asia.

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cbd product growth

Consumer Demand to Push CBD Product Growth to Over $20 Billion by 2024

Consumers are clamoring for Cannabidiol (CBD), as indicated by a recently released market estimates. BDS Analytics out of Boulder, Colorado, who tracks the cannabis market, forecasts that CBD sales will exceed $20 billion by 2024, representing a...

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Spring is the time to help clients renew and refresh

Spring is the time to help clients renew and refresh

We’re well into spring and you’ve probably noticed that your clients are looking for something new and uplifting at this time of year.  Spring gives you an opportunity to recommend new treatment options to fulfill client desires to feel renewed and refreshed.

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Take stock of your spa or massage practice social media activity

Take stock of your spa or massage practice social media activity

American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, including video and social media, according to a recent study by market-research group Nielsen. It’s no wonder then that as a small...

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Hemp Seed Oil for massage treatments

Why hemp seed oil is a must have for clients

Hemp seed oil is having its hay day and for good reason.  To begin with, it’s rich in essential fatty acids such as omega 3 and omega 6, minerals and over a dozen vitamins, most notably vitamin E. Some even use it in place of fish oil for the omega 3...

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Getting personal when marketing to clients

Getting personal when marketing to clients

Personalized and powerful is the name of the game in products and services these days, especially when target customers and clients are millennials.  But even baby boomers are in on the personalization bandwagon. They want customized treatments...

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Promote wellness in your holiday marketing

Promote wellness in your holiday marketing

The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...

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Make retail shopping at your spa or massage practice a personal experience

Make retail shopping at your spa or massage practice a personal experience

While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...

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Develop These 5 Morning Habits for Better Skin

Develop These 5 Morning Habits for Better Skin

Most people don’t take skincare seriously and only regret that when the damage is irreversible. But nurturing our skin and overall health is a way to appreciate our bodies and make sure we look our best, to feel fresh and young, and to preserve what nature has given us for as long as we can.
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