Teach your clients self-awareness

Teach your clients self-awareness

Being an active participant in your client’s wellness extends beyond the treatments you offer. Whether clients are seeking pain relief from an injury...
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Massage Therapist holding pumpkin and pumpkin oil for treatment

Refresh your menu with new Fall menu ideas

In some areas of the country, the weather is still warm so the first day of Fall didn’t have much more significance than another day on the calendar. But nevertheless, it’s official. The Fall season is here. For many of your massage therapy clients, a Fall massage, in addition to aiding relaxation and/or relieving...

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Sales woman standing in retail lobby

Retail benefits remain strong even as the “shopping experience” evolves

It’s no secret that retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue. [1] However, retail shopping is undergoing a dramatic disruption because of the pandemic.  Many retailers first had to cope with business closures. Now re-opened, new...

Business & marketingMassage therapyRetailSpa therapy
massage profession education

Presenting BIOTONE's EDU-TALK Series

Education to advance massage therapy has always been one of the pillars of BIOTONE’s corporate philosophy. Over the years, we’ve worked closely with massage therapy schools through our BIOTONE Edu-Partner program to help schools raise their visibility among future students and...

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working smart and hard

Want to be more productive and efficient: Work smarter not harder

Working smarter not harder should be anyone’s goal regardless of what business you are in. That’s because working smarter makes you more efficient and productive. When it comes to jobs that are physical, such as massage therapy, working smarter means avoiding injuries to muscles and tendons so that you are more effective when it comes...
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how to get clients to come back

What it takes to win back clients

If you’re in a state where your spa or massage practice is “open for business,” you may be enjoying the enthusiasm of clients anxious to get back into your good hands. However, some clients may be staying away. They may still be concerned about the spread of the virus. They may have financial issues due to a business...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
image of man talking on phone to customer

Time management is more critical than ever as business reopens

With the new restrictions on how many clients you can have in your spa or massage practice at any one time due to COVID-19 restrictions; time management is more critical than ever before.  Not only do you need to limit the number of people in your shop, you have to allow for time to disinfect tools...
Business & marketingMassage therapyRetailSpa therapy
image of woman with open sign

Planning for re-opening: Steps to take

While the exact timeframe for re-opening your spa or massage practice still may be uncertain, now is the time to start planning.  Hopefully, through social media, emails and text messaging, you’ve kept in touch with clients during the Covid-19 shutdown (See: ”Stay in touch with clients during the pandemic”) so that they are as eager to re-engage with your...

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image of a man texting

Reach out and “text” someone

With so much change sweeping across the country now, you want to make it a priority to keep in touch with clients. They need to know you are thinking about them; and you want to keep them up to date on your business and its state of...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
rosemary in hands

Getting Down to Essentials: Rosemary Essential Oil

alk about versatility. Since ancient times, rosemary has been used for a number of both culinary and medicinal purposes and even religious ceremonies. The Morning Call notes that the Greeks and Romans believed that Rosemary would improve...

Massage therapyRetailSpa therapyTreatment ideas
digital resources on computer

ISPA Toolkit Offers Resources for Safe Reopening

As you begin planning for reopening; there still may be questions about how to go about it to ensure the safety of your employees and clients while they are in your establishment and as you and your team provide massages and...

Business & marketingMassage therapyRetailSpa therapy
aromatherapy for a list

Clients need a lift during pandemic lock down? Aromatherapy could be what the doctor ordered.

The good news is that we continue to “flatten the pandemic curve,” and so some states are taking steps to return to normalcy. Still for many, stay-at-home orders continue with appropriate social distancing guiding...

Massage therapyRetailSpa therapyTreatment ideas