InTouch

Give Special Thanks to Clients During the Holidays
It’s been a struggle for many spas and massage studios this year because of the pandemic. But now that your business has reopened; you no doubt are feeling thankful that you got through

Who is your target market?
Can you think of someone who wouldn’t benefit from massage therapy? Whether seeking relief from pain or stress, most would find a massage helpful. However, if the universal appeal

Teach your clients self-awareness

Refresh your menu with new Fall menu ideas
In some areas of the country, the weather is still warm so the first day of Fall didn’t have much more significance than another day on the calendar. But nevertheless, it’s official. The Fall season is here. For many of your massage therapy clients, a Fall massage, in addition to aiding relaxation and/or relieving...

Retail benefits remain strong even as the “shopping experience” evolves
It’s no secret that retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue. [1] However, retail shopping is undergoing a dramatic disruption because of the pandemic. Many retailers first had to cope with business closures. Now re-opened, new...

Presenting BIOTONE's EDU-TALK Series
Education to advance massage therapy has always been one of the pillars of BIOTONE’s corporate philosophy. Over the years, we’ve worked closely with massage therapy schools through our BIOTONE Edu-Partner program to help schools raise their visibility among future students and...

Want to be more productive and efficient: Work smarter not harder

What it takes to win back clients
If you’re in a state where your spa or massage practice is “open for business,” you may be enjoying the enthusiasm of clients anxious to get back into your good hands. However, some clients may be staying away. They may still be concerned about the spread of the virus. They may have financial issues due to a business...

Time management is more critical than ever as business reopens

Planning for re-opening: Steps to take
While the exact timeframe for re-opening your spa or massage practice still may be uncertain, now is the time to start planning. Hopefully, through social media, emails and text messaging, you’ve kept in touch with clients during the Covid-19 shutdown (See: ”Stay in touch with clients during the pandemic”) so that they are as eager to re-engage with your...

Reach out and “text” someone
With so much change sweeping across the country now, you want to make it a priority to keep in touch with clients. They need to know you are thinking about them; and you want to keep them up to date on your business and its state of...

Getting Down to Essentials: Rosemary Essential Oil
alk about versatility. Since ancient times, rosemary has been used for a number of both culinary and medicinal purposes and even religious ceremonies. The Morning Call notes that the Greeks and Romans believed that Rosemary would improve...