InTouch

It’s no secret that retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue. [1] However, retail shopping is undergoing a dramatic disruption because of the pandemic.  Many retailers first had to cope with business closures. Now re-opened, new...

Education to advance massage therapy has always been one of the pillars of BIOTONE’s corporate philosophy. Over the years, we’ve worked closely with massage therapy schools through our BIOTONE Edu-Partner program to help schools raise their visibility among future students and...

If you’re in a state where your spa or massage practice is “open for business,” you may be enjoying the enthusiasm of clients anxious to get back into your good hands. However, some clients may be staying away. They may still be concerned about the spread of the virus. They may have financial issues due to a business...

While the exact timeframe for re-opening your spa or massage practice still may be uncertain, now is the time to start planning.  Hopefully, through social media, emails and text messaging, you’ve kept in touch with clients during the Covid-19 shutdown (See: ”Stay in touch with clients during the pandemic”) so that they are as eager to re-engage with your...

With so much change sweeping across the country now, you want to make it a priority to keep in touch with clients. They need to know you are thinking about them; and you want to keep them up to date on your business and its state of...

alk about versatility. Since ancient times, rosemary has been used for a number of both culinary and medicinal purposes and even religious ceremonies. The Morning Call notes that the Greeks and Romans believed that Rosemary would improve...

As you begin planning for reopening; there still may be questions about how to go about it to ensure the safety of your employees and clients while they are in your establishment and as you and your team provide massages and...

The good news is that we continue to “flatten the pandemic curve,” and so some states are taking steps to return to normalcy. Still for many, stay-at-home orders continue with appropriate social distancing guiding...

When it comes to spa retail shopping, men are giving women a “run for their money.” Spa Executive writes that the most recent figures from ISPA’s Consumer Snapshot released in spring 2019 indicate: More men are more likely to go to a spa with the intent of purchasing retail products ‘some’ or ‘all’ of the time than...

The hemp plant might be called the gift that keeps giving. First off, it is a source of CBD (cannabidiol), the non-psychoactive component of the hemp plant, a variety of Cannabis, that has anti-inflammatory and pain-relieving properties without psychotropic effects.  And if that wasn’t enough, cold pressing the seeds of...