InTouch

Make it a Resolution to Set Goals for the New Year and Keep Them
Three years ago, a friend who lives out of town sent me a digital picture frame for a Christmas gift. I remember being very excited about the gift and looked forward to setting it up so my life could truly flash before me. Photos from the last six or more years are digital so that makes loading them on the little card that comes with the picture frame very easy. But I also have a lot of prints. I could probably set aside a month of my life scanning 24/7 to get all of my prints converted to digital format...

Time Well Spent
Time Well Spent is the name of my business, my promise to my clients; and it’s my measuring stick. For example, before I introduce a product or protocol into my treatment room it must add value and effectiveness to the time my clients spend with me. It’s a simple and tangible appraisal system...

The Season for Giving
The Season for Giving is well under way. You may have noticed all those Black Friday and Cyber Monday opportunities in your inbox! Many massage businesses miss out on the holiday shopping craze, when they should be cashing in. It is a shame because there is no better time to encourage clients to refer their friends, family and workmates...

Dance With the One That Brought You
September may seem a little early to be thinking about Thanksgiving, unless you are a retailer or you are going to use it as an opportunity to “dance with the ones that brought you”... In other words, to show appreciation to those who have provided support and patronage. I know that a lot of business use Christmas for this purpose. But I asked myself a long time ago why should I present my tribute to people at a time when it will end up competing with their insurance agents, hairdressers etc. It has always made the most sense to me to use the holiday that we all celebrate, to express what that holiday is all about...

4 Rules to Building Revenue with Retail
It seems every year around this time I find myself busy with the idea of Holiday promotions. People are out buying for the ones they love, and I have, what I consider to be, a valuable service to offer...

Waken and Ignite the Mind, Body and Spirits with a Fall Spa and Menu Makeover
I think no time invites change more than the fall. The sudden coolness in the air and the invigorating scents of the season - pumpkin, cranberry, apple and cinnamon spice - wake up the senses and in doing so seem to trigger our desire for something new...

Get every Appointment
A few years ago I started using an online scheduler to book my massage appointments and I LOVE IT! I have a busy appointment schedule so I can't always answer my phone when clients call.Without a doubt I have lost money in the past because...

Do Your Clients Know You Appreciate Them?
When is the last time you told your clients how much you appreciate their business? Someone told me it's National Write a Letter of Appreciation Week. I was not aware such a week existed, but it's a good reminder that we all need to let our customers...
Client Rewards Program... What's Yours?
Rewarding clients for their business encourages them to spend more money and instills loyalty -- resulting in a win-win situation. There are a number of ways to reward your clients, so you need to ask yourself what's the best reward program to benefit your business?...
Rewards of Retail
When it comes to selling retail, the question is no longer "if" but "when." That's certainly my impression from talking to BIOTONE customers coast to coast. Some spas are citing as much as 40 percent of their revenue now come from retail sales...