InTouch

Successful marketing requires strategy and planning. To maximize holidays and other special treatment and retail promotions, you’ll want to plan ahead to ensure you achieve your goals. This is where a marketing calendar can be extremely helpful...

It wouldn’t be a New Year without a range of forecasts about trends expected to influence the industry. From all accounts, wellness will continue to shape the spa industry over the next year. As 2017 came to a close, ISPA released its 2017 “US...

A lot of you have shared your struggles with making a living pursuing your passion of massage therapy and burnout.  I don’t have any quick answers but I want to offer this: Passion is a wonderful place to start and inspires us on the good days but...

Are any of your clients looking for skin lightening treatments?  The global market for skin lightening products is on the rise. Global Industry Analysts projects the market in the U.S. alone will reach $31 billion by 2024. While there is a growing...

Do you feel uncomfortable trying to convince a client to agree to try another treatment or purchase an at-home product that you know will benefit them? Maybe you are afraid you will come across as too pushy. Possibly you dread the rejection...

Do you sell products to your clients?  If so, how do you determine which products to recommend? Do you consider scope of practice when determining what products are appropriate to suggest to your clients?

Can tweeting get you more clients and solidify relationships? That’s a question many small businesses, including spas and massage practice professionals, ask considering that there are a number...

It’s really not too early to be thinking about Mother’s Day and the revenue generating opportunity it presents for your spa or massage practice.  That’s why you want to make sure to get ahead of the day...

We love to shop online, especially from our mobile devices. This year’s Cyber Monday set a new online record at $3.45 billion, 12.1% more than last year’s online holiday shopping day, reports USA Today.

Now is the time to start promoting your gift certificates in earnest.  But to be honest I have a problem with GC’s since most of them are bought for clients who already visit on a regular basis.  Hmmmm.

If Black Friday is any indicator, things are looking good for holiday spending. The International  Council of Shopping Centers reported that three quarters of Americans spent the same or more this year than last

Could gift cards be the holiday gift that keeps giving to your spa or massage practice?  GiftCard.com reports that over $100 billion is spent on gift cards annually and that 72 percent of customers will spend