InTouch

Do you feel uncomfortable trying to convince a client to agree to try another treatment or purchase an at-home product that you know will benefit them? Maybe you are afraid you will come across as too pushy. Possibly you dread the rejection...

Do you sell products to your clients?  If so, how do you determine which products to recommend? Do you consider scope of practice when determining what products are appropriate to suggest to your clients?

Can tweeting get you more clients and solidify relationships? That’s a question many small businesses, including spas and massage practice professionals, ask considering that there are a number...

It’s really not too early to be thinking about Mother’s Day and the revenue generating opportunity it presents for your spa or massage practice.  That’s why you want to make sure to get ahead of the day...

We love to shop online, especially from our mobile devices. This year’s Cyber Monday set a new online record at $3.45 billion, 12.1% more than last year’s online holiday shopping day, reports USA Today.

Now is the time to start promoting your gift certificates in earnest.  But to be honest I have a problem with GC’s since most of them are bought for clients who already visit on a regular basis.  Hmmmm.

If Black Friday is any indicator, things are looking good for holiday spending. The International  Council of Shopping Centers reported that three quarters of Americans spent the same or more this year than last

Could gift cards be the holiday gift that keeps giving to your spa or massage practice?  GiftCard.com reports that over $100 billion is spent on gift cards annually and that 72 percent of customers will spend

The busiest buying season of the year is right around the corner! Is your business positioned to maximize the profit potential?  If not, now is the time to make a plan to ensure you are ready for those...

In 1964, Neil H. Borden, professor of advertising at the Harvard Business School published a paper on “The Concept of the Marketing Mix,” in which he identified the tools necessary to create demand for a product, such as product

Are you concerned that opportunities for retail sales are being left on the table because your spa and massage practice team just aren’t enthusiastic enough about selling or lack confidence?

Are you more focused on bringing new clients through the door of your spa or massage practice than strengthening relationships with current ones? It’s a question you want to ask yourself