InTouch

The news seems to change daily about COVID-19, adding to business uncertainty. Just when we thought we were returning to a somewhat “normal” state, many cities and states are responding to spiking cases with new rules and even re-imposed shutdowns. It’s hard to keep your focus with so much out of your control...

While the exact timeframe for re-opening your spa or massage practice still may be uncertain, now is the time to start planning.  Hopefully, through social media, emails and text messaging, you’ve kept in touch with clients during the Covid-19 shutdown (See: ”Stay in touch with clients during the pandemic”) so that they are as eager to re-engage with your...

With so much change sweeping across the country now, you want to make it a priority to keep in touch with clients. They need to know you are thinking about them; and you want to keep them up to date on your business and its state of...

As you begin planning for reopening; there still may be questions about how to go about it to ensure the safety of your employees and clients while they are in your establishment and as you and your team provide massages and...

We’re dealing with a lot of uncertainty right now and this is especially challenging for business owners. No doubt many of you are looking at ways to continue some aspect of your business during a mandatory...

We are thinking of you during this very uncertain time.  We are open for business and are here to answer any questions and address concerns you have. Similarly, we expect you are equally concerned about your clients...

Shakespeare said “all the world’s a stage” Considering the drama that often takes place in organizations, you have to admit the “Bard” was on to something.  As the owner or manager of a spa or massage practice, you’ve got enough on your hands growing your business and keeping it competitive without employee...

Today, if you want to stand out from the competition, your spa or massage practice needs to be “front and center” online. While there still is a place for traditional advertising and other offline marketing activities, the fact is that consumers are going online to compare vendors, ask questions and get input from others.

Do you feel like you’re living in a sequel of “Groundhog Day?” It’s the 1993 movie where actors Bill Murray and Andie McDowell get stuck living one day over and over again until they finally get it right. If so, you just may be in a rut and work could be a big part of it. You might have entered the New Year with all sorts of...

When it comes to spa retail shopping, men are giving women a “run for their money.” Spa Executive writes that the most recent figures from ISPA’s Consumer Snapshot released in spring 2019 indicate: More men are more likely to go to a spa with the intent of purchasing retail products ‘some’ or ‘all’ of the time than...

No one emails anymore, true or false? You might think it’s true based on the popularity of messaging apps (What’s Up and Facebook Messenger, for example) and of course texting. But don’t dismiss email as a powerful marketing tool for your spa or massage practice, at least not yet.