InTouch

“Membership has its privileges” was a well-known ad campaign of American Express back in the 90s. The underlying campaign message was that there were rewards for those who had the American Express credit card. Today, many consumer brands are capitalizing on membership marketing in which customers...

Content continues to be a very effective way to build engagement with your clients. The more your posts, images, and videos are liked and shared online, the more you build your reputation and attract clients. But keeping content fresh, relevant, interesting and entertaining requires planning and strategy.

A review of research on massage therapy for young people with ADHD indicates that massage might improve symptoms, reports Massage Magazine. Eleven studies were reviewed. Eight were randomized controlled trials and three case-series clinical trials. The three case-series clinical trials used Traditional Chinese Medicine...

Across America, saving the planet through more sustainable practices on the part of businesses is an issue for many consumers. Support for environmental issues can influence whether a business wins a new customer or loses a long-standing one.

Getting the nation off drugs to deal with pain is a goal of many government agencies, researchers and medical professionals. As such, massage therapy as well as other integrative therapies are now being looked at more seriously as an alternative to opioids.

Consumers are clamoring for Cannabidiol (CBD), as indicated by a recently released market estimates. BDS Analytics out of Boulder, Colorado, who tracks the cannabis market, forecasts that CBD sales will exceed $20 billion by 2024, representing a...

A picture may be worth a 1000 words, but a video is even more powerful, especially when it comes to social media. Here are some stats gathered by WordStream, an online advertising software and solutions provider, about the popularity and influence...

Millions of Americans are dealing with pain. As an example, over 80 percent of adults experience lower back pain at some point in their lives, according to Suzanne Kane in her article “Smarter Ways to Deal with Pain,” on Psych Central.  About 39 million...

We’re well into spring and you’ve probably noticed that your clients are looking for something new and uplifting at this time of year.  Spring gives you an opportunity to recommend new treatment options to fulfill client desires to feel renewed and refreshed.

In a piece in The Washington Post, Consumer Reports addresses our national dependency on opioids to relieve pain and offers consumers alternative treatments.  Consumer Reports writes that nearly a third of adults ages 50 to 80 report filling a...