Choosing a Massage Table? What to Know

Choosing a Massage Table? What to Know

No matter how experienced you are or how many continuing education classes you take, you still have to have the right tools to do the job. The right tools begin with your massage table.  It’s the most important tool you need for your practice; so, your massage table must fit your needs and preferences
Business & marketingMassage therapySpa therapy
grow your business on instagram

How Being on Instagram Can Help Grow Your Business

Does your social media marketing include Instagram, the popular photo sharing app and social network? Or if you are on Instagram, are you getting the most from it? Since its...

Business & marketingMassage therapyRetailSpa therapy
woman receiving back massage

What It Takes to Grow Your Practice?

It’s easy to become complacent when things are going well with your business. But marketplace requirements change and you need to keep growing to keep up. Find out what you need to do to keep your business ahead of the game.

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Leverage holiday massages into client bookings for the New Year

Leverage Holiday Massages Into Client Bookings for the New Year

The most wonderful time of the year can also be one of the most stressful, even during “normal years” as clients plan for holiday family and social events, shopping for gifts and possible travel.

AnnouncementsBusiness & marketingMassage therapyRetail
What CBD Dose Do I need?

What CBD Dose Do I need?

The research on CBD indicates that it covers a range of conditions. Pain, anxiety and depression are among the key reasons that consumers are turning to CBD, although reasons for usage

Business & marketingRetailScienceTreatment ideas
Set the right ambiance in your massage and spa business

Set the right ambiance in your massage and spa business

Expertise is essential, but there’s more to a satisfying client experience than the treatment alone. Find out how the ambiance of your spa or massage practice contributes in healing the body and spirit and what you can do about it.

Business & marketingMassage therapyRetailSpa therapy
How to Talk to Your Loved Ones About CBD

How to Talk to Your Loved Ones About CBD

Are you a CBD user whose family members and friends are still leery of it although actually know little about how it works? If you are enthusiastic about the results you are getting with

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Give Special Thanks to Clients During the Holidays

Give Special Thanks to Clients During the Holidays

It’s been a struggle for many spas and massage studios this year because of the pandemic. But now that your business has reopened; you no doubt are feeling thankful that you got through

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Who is your target market?

Who is your target market?

Can you think of someone who wouldn’t benefit from massage therapy? Whether seeking relief from pain or stress, most would find a massage helpful. However, if the universal appeal

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Massage Therapist holding pumpkin and pumpkin oil for treatment

Refresh your menu with new Fall menu ideas

In some areas of the country, the weather is still warm so the first day of Fall didn’t have much more significance than another day on the calendar. But nevertheless, it’s official. The Fall season is here. For many of your massage therapy clients, a Fall massage, in addition to aiding relaxation and/or relieving...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
Sales woman standing in retail lobby

Retail benefits remain strong even as the “shopping experience” evolves

It’s no secret that retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue. [1] However, retail shopping is undergoing a dramatic disruption because of the pandemic.  Many retailers first had to cope with business closures. Now re-opened, new...

Business & marketingMassage therapyRetailSpa therapy
massage profession education

Presenting BIOTONE's EDU-TALK Series

Education to advance massage therapy has always been one of the pillars of BIOTONE’s corporate philosophy. Over the years, we’ve worked closely with massage therapy schools through our BIOTONE Edu-Partner program to help schools raise their visibility among future students and...

Business & marketingCommunityMassage therapyRetailSpa therapyTreatment ideas