InTouch

Are you a CBD user whose family members and friends are still leery of it although actually know little about how it works? If you are enthusiastic about the results you are getting with

It’s been a struggle for many spas and massage studios this year because of the pandemic. But now that your business has reopened; you no doubt are feeling thankful that you got through

Can you think of someone who wouldn’t benefit from massage therapy? Whether seeking relief from pain or stress, most would find a massage helpful. However, if the universal appeal

In some areas of the country, the weather is still warm so the first day of Fall didn’t have much more significance than another day on the calendar. But nevertheless, it’s official. The Fall season is here. For many of your massage therapy clients, a Fall massage, in addition to aiding relaxation and/or relieving...

It’s no secret that retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue. [1] However, retail shopping is undergoing a dramatic disruption because of the pandemic.  Many retailers first had to cope with business closures. Now re-opened, new...

Education to advance massage therapy has always been one of the pillars of BIOTONE’s corporate philosophy. Over the years, we’ve worked closely with massage therapy schools through our BIOTONE Edu-Partner program to help schools raise their visibility among future students and...

While your clients might have strongly disagreed, massage therapists were not considered essential workers when the pandemic first hit. Fortunately, things are changing. Indoors or out, many states now are allowing massage therapists to get back to work under a range of...

Some may recall the famous line from the 1967 film Cool Hand Luke, “What we have here is a failure to communicate.”  Failing to communicate can be a game changer in dealing with clients. In fact, it may be the reason some clients seek another massage therapy provider, even though your service is of the highest...

When Thomas Paine wrote “These are the times that try men’s souls,” the year was 1776. But considering all that we’re going through this year; he could have been talking about 2020. We’ll get through this difficult time, but it’s a real test of will, especially if you are running a business. In some areas, spas and...

If you’re in a state where your spa or massage practice is “open for business,” you may be enjoying the enthusiasm of clients anxious to get back into your good hands. However, some clients may be staying away. They may still be concerned about the spread of the virus. They may have financial issues due to a business...

While there is encouraging news of new vaccine treatments for COVID-19, the fact is that the virus still will be with us for some time.  After all, without testing everyone and understanding that many people with the virus are asymptomatic, we don’t know the extent of the Corona virus in the US.  The best advice is to...