InTouch

Tis the season…to be stressful! Ironically, at this holiday time of year, many feel more stressed out than jolly.  While the promise of getting together with friends and family, exchanging gifts and enjoying good food and drink should raise spirits, many are feeling overwhelmed by all the planning, shopping and food...

Is your spa or massage practice getting ready to participate in Small Business Saturday, celebrated on November 30? This year marks the 10^th annual holiday, created by American Express in 2010, that brings communities together to support their local small businesses during one of the busiest shopping seasons...

The NRF survey finds that consumers will spend their holiday shopping on three main categories, including gifts for family, friends and coworkers at an average of $658.55; non-gift holiday items such as food, candy, decorations, cards and so forth at an average of $227.26; and other non-gift purchases that take...

Do you feel like the days are shorter? The fact is that they are now that we’re getting closer to the winter months.  It also may be that the responsibilities of running your spa or massage business are piling up so that no amount of daylight is enough to get everything done.  Making matters worse, you may have...

Are you spending more time trying to get new clients than trying to keep the ones you have? It’s a question anyone running a spa or massage practice – or any other business for that matter – needs to think about. While you need to focus on client acquisition, since clients move on for any number of reasons; the fact...

“Membership has its privileges” was a well-known ad campaign of American Express back in the 90s. The underlying campaign message was that there were rewards for those who had the American Express credit card. Today, many consumer brands are capitalizing on membership marketing in which customers...

Content continues to be a very effective way to build engagement with your clients. The more your posts, images, and videos are liked and shared online, the more you build your reputation and attract clients. But keeping content fresh, relevant, interesting and entertaining requires planning and strategy.

A review of research on massage therapy for young people with ADHD indicates that massage might improve symptoms, reports Massage Magazine. Eleven studies were reviewed. Eight were randomized controlled trials and three case-series clinical trials. The three case-series clinical trials used Traditional Chinese Medicine...

Across America, saving the planet through more sustainable practices on the part of businesses is an issue for many consumers. Support for environmental issues can influence whether a business wins a new customer or loses a long-standing one.

Getting the nation off drugs to deal with pain is a goal of many government agencies, researchers and medical professionals. As such, massage therapy as well as other integrative therapies are now being looked at more seriously as an alternative to opioids.