Start tweeting: Twitter can help boost your spa or massage practice visibility and client roster

Start tweeting: Twitter can help boost your spa or massage practice visibility and client roster

Can tweeting get you more clients and solidify relationships? That’s a question many small businesses, including spas and massage practice professionals, ask considering that there are a number...

Business & marketingMassage therapyRetailSpa therapy
Boost online sales for Mother’s Day and more at your spa and massage practice

Boost online sales for Mother’s Day and more at your spa and massage practice

It’s really not too early to be thinking about Mother’s Day and the revenue generating opportunity it presents for your spa or massage practice.  That’s why you want to make sure to get ahead of the day...

Business & marketingMassage therapyRetailSpa therapy
Be your own best friend. Learn how to be good to yourself.

Be your own best friend. Learn how to be good to yourself.

Are you as good to yourself as you are to others? Sometimes we are our own worst critics. When it comes to running your spa or massage practice, you may be too hard on yourself.  Not every goal is as easy to achieve as it seems.

Business & marketingMassage therapySpa therapy
Want to be more productive at your spa or massage practice? Here are some things you can do

Want to be more productive at your spa or massage practice? Here are some things you can do

Do you start the day feeling determined to get through your spa or massage practice “to do” list but end it with only half of the items are checked off? If that sounds familiar, it’s time to make some changes...

Business & marketingMassage therapySpa therapy
Recruiting for spa and massage practice employees in a tight talent market

Recruiting for spa and massage practice employees in a tight talent market

If you are having trouble recruiting top talent for your spa or massage practice, you’re not alone. Manpower reports that one-third of employees globally are experiencing difficulty filling jobs. Specifically related to massage therapy

Business & marketingMassage therapySpa therapy
Rekindling the Flame After Burnout

Rekindling the Flame After Burnout

Have you ever discovered something you already knew?  I have!  After more than ten years of teaching in introductory massage programs I can confidently say that very few students begin massage school thinking...

Business & marketingMassage therapySpa therapy
7 ways to boost social media content to engage spa and massage practice followers

7 ways to boost social media content to engage spa and massage practice followers

By now those of you who are actively engaged in social media to boost your spa or massage practice know that keeping content fresh takes work.  The amount of likes, shares, and comments lets you know if...

Business & marketingMassage therapySpa therapy
What it takes to make the vision for your spa or massage practice into reality

What it takes to make the vision for your spa or massage practice into reality

With the holidays just about if not already a distant memory, there should be more time to put plans in place take your spa or massage practice to the next level. Maybe your goal is financial or it may be that...

Business & marketingMassage therapySpa therapy
How to establish yourself as a spa or massage practice expert

How to establish yourself as a spa or massage practice expert

Build it and they will come is a nice concept but in a highly competitive environment, unfortunately that phrase often doesn’t “hold a lot of water.” No doubt you’ve already figured out that you need to do some level of marketing...

Business & marketingMassage therapySpa therapy
Why it’s more important than ever to protect your spa or massage practice brand online

Why it’s more important than ever to protect your spa or massage practice brand online

As if a bad review from a disgruntled client wasn’t enough of a concern, nowadays spa and massage practice owners and managers need to be concerned about fake news.

Business & marketingMassage therapySpa therapy
Strengthen the connection with spa and massage practice clients with video content

Strengthen the connection with spa and massage practice clients with video content

Video is having a major impact on marketing for companies to connect and engage with customers so it’s something you’ll want to consider as you plan your social media and promotional activities for the year.

Business & marketingMassage therapySpa therapy
Make your spa or massage practice a client destination on Valentine’s Day

Make your spa or massage practice a client destination on Valentine’s Day

Valentine’s Day is not far off and you want to be sure that your spa or massage practice is a destination for new clients and prospects who want to pamper a loved one or even just want to spoil themselves.

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