What it takes to make a good decision for your spa or massage practice?

What it takes to make a good decision for your spa or massage practice?

Many years ago, someone told me when in doubt don’t act. But often that’s easier said than

done. The fact is that decision making is one of the key areas of responsibility when running...

Business & marketingMassage therapySpa therapy
How to get repeat business from first-time spa and massage practice clients

How to get repeat business from first-time spa and massage practice clients

Every time a new client walks through the door, it could be the beginning of a new long-term relationship. But of course, that’s not a certainty. In fact, not every new client comes in because...

Business & marketingMassage therapySpa therapy
Want to be a standout boss? Here are five things to do.

Want to be a standout boss? Here are five things to do.

It’s been said that people don’t leave jobs; they leave bosses. That’s something to seriously consider, especially these days when the spa industry is experiencing a shortage of estheticians...

Business & marketing
It pays to build a powerful referral engine for your spa massage practice

It pays to build a powerful referral engine for your spa massage practice

How do your customers find out about your business? A few years back Verizon in conjunction with Small Business Trends magazine posed that question, among others, to small business...

Business & marketingMassage therapySpa therapy
Ask questions and listen to resolve disputes with spa or massage practice clients

Ask questions and listen to resolve disputes with spa or massage practice clients

Even with the best of intentions to provide clients with an outstanding experience, disputes arise. While it may boil down to a misunderstanding, the fact is that resolving client issues is something that comes...

Business & marketingMassage therapySpa therapy
Why saying “no” may be the best thing you can do for your spa or massage practice

Why saying “no” may be the best thing you can do for your spa or massage practice

Do you find it a lot easier to say “yes” than “no” though you end up with too much on your plate or doing something that may not be in the best interest of r your spa or massage practice.

Business & marketingMassage therapySpa therapy
What it takes to be an effective communicator in your spa or massage practice

What it takes to be an effective communicator in your spa or massage practice

Sometimes something you say without any ill intention or motive behind it can be so misconstrued that it severely damages a relationship.

Business & marketingMassage therapySpa therapy
Start tweeting: Twitter can help boost your spa or massage practice visibility and client roster

Start tweeting: Twitter can help boost your spa or massage practice visibility and client roster

Can tweeting get you more clients and solidify relationships? That’s a question many small businesses, including spas and massage practice professionals, ask considering that there are a number...

Business & marketingMassage therapyRetailSpa therapy
Boost online sales for Mother’s Day and more at your spa and massage practice

Boost online sales for Mother’s Day and more at your spa and massage practice

It’s really not too early to be thinking about Mother’s Day and the revenue generating opportunity it presents for your spa or massage practice.  That’s why you want to make sure to get ahead of the day...

Business & marketingMassage therapyRetailSpa therapy
Be your own best friend. Learn how to be good to yourself.

Be your own best friend. Learn how to be good to yourself.

Are you as good to yourself as you are to others? Sometimes we are our own worst critics. When it comes to running your spa or massage practice, you may be too hard on yourself.  Not every goal is as easy to achieve as it seems.

Business & marketingMassage therapySpa therapy
Want to be more productive at your spa or massage practice? Here are some things you can do

Want to be more productive at your spa or massage practice? Here are some things you can do

Do you start the day feeling determined to get through your spa or massage practice “to do” list but end it with only half of the items are checked off? If that sounds familiar, it’s time to make some changes...

Business & marketingMassage therapySpa therapy
Recruiting for spa and massage practice employees in a tight talent market

Recruiting for spa and massage practice employees in a tight talent market

If you are having trouble recruiting top talent for your spa or massage practice, you’re not alone. Manpower reports that one-third of employees globally are experiencing difficulty filling jobs. Specifically related to massage therapy

Business & marketingMassage therapySpa therapy