InTouch

Could spas become the new venue for company retreats for team building? While 20 years ago, men only made up 10 percent of the US spa market, the times are changing.

When it comes to marketing your spa or massage practice, one size does not fit all when trying to appeal to different generations. While marketing campaigns can include globally appealing messages, you need to understand the different...

Are you thinking that it’s time to expand your spa or massage practice? Maybe you want to add another location or you would like to offer more skin care services and that involves buying new equipment...

Cybercrime may not be your number one concern but as the owner of a spa or massage practice, your business may be a prime target.  Since 2011, cyberattacks focused on small...

Unless you are sole practitioner, you depend on a team of capable people to run your business and serve clients.  Yet recruiting top talent is a problem for employers. Fortune writes that...

Consumers are spending over four hours a day on mobile devices. The fact that one sixth of the day is spent interacting with mobile devices just shows how much consumers have come to...

Are you waiting by the phone for clients to call and rebook a spa or massage therapy appointment? Don’t wait for clients to make the first move, whether they are first-timers or...

Do you sell products to your clients?  If so, how do you determine which products to recommend? Do you consider scope of practice when determining what products are appropriate to suggest to your clients?

It’s midway through the year. Are things going as you planned for your spa or massage practice?  Even if business is generally doing well, maybe you haven’t met all the goals that you hoped to achieve...

People naturally are attracted to those who have confidence. Confidence doesn’t mean being boastful, either. It means having the courage of your convictions to do what you think is right, being positive things will work out, and handling challenges head on.

When you run your own spa or massage practice or manage one, you probably feel there are not enough hours in the day to accomplish all the things you need to do to keep things running smoothly.

By now, you’ve probably realized that there is a lot more to leveraging social media to help market your spa or massage practice than the occasional tweet or Facebook posting.