InTouch
How to turn “no’s” into “yes’s” when upselling and cross-selling to clients
Do you feel uncomfortable trying to convince a client to agree to try another treatment or purchase an at-home product that you know will benefit them? Maybe you are afraid you will come across as too pushy. Possibly you dread the rejection...
How to stop managing your team and start leading
You may be doing a fine job of managing your spa or massage practice team, but are you providing them with the leadership to truly help you move your business to the next level? If you find them depending on you for direction all the...
Hate to negotiate? Learn how to become good at it
You Can Negotiate Anything is the title of a self-help book written by Herb Cohen that was published in 1982 and was on the New York Times Best Seller list for nearly a year. As a practicing negotiator with three decades of negotiation to his...
Need to raise prices? There’s a right way to do it.
When old solutions no longer work, try thinking outside the box
Running or managing a spa or massage practice certainly isn’t always smooth sailing. Sometimes when problems or challenges arise, you can rely on tried and true solutions to get you through the difficulty. But we live in a rapidly changing...
Supporting “No Shave November”
Most of you probably know about this worthwhile challenge taken on by some of our male clients. It is designed to raise awareness and money for cancer research and prevention. People commit to donating the money that they would typically...
Thank employees for a job well done. They won’t forget it.
Do you want your team to make more of an effort? Try saying “thanks.” A survey conducted by the John Templeton Foundation found that 81 percent of Americans would work harder if their boss said thank you. You may think that a fair paycheck is your...
Once just for the ladies, spas are becoming a new retreat for men
Could spas become the new venue for company retreats for team building? While 20 years ago, men only made up 10 percent of the US spa market, the times are changing.
Marketing to millennials changes the rules of engagement
When it comes to marketing your spa or massage practice, one size does not fit all when trying to appeal to different generations. While marketing campaigns can include globally appealing messages, you need to understand the different...
Explore funding options to grow your spa or massage practice
Are you thinking that it’s time to expand your spa or massage practice? Maybe you want to add another location or you would like to offer more skin care services and that involves buying new equipment...
Safeguard your spa or massage practice data from cybercrime
Cybercrime may not be your number one concern but as the owner of a spa or massage practice, your business may be a prime target. Since 2011, cyberattacks focused on small...
Create a winning culture to attract and retain spa and massage practice employees
Unless you are sole practitioner, you depend on a team of capable people to run your business and serve clients. Yet recruiting top talent is a problem for employers. Fortune writes that...