InTouch

In preparation for the New Year I have a tradition of identifying some important influences that I think I should focus on for the upcoming 12 months, professionally and personally. I admit that sometimes I am dead on and sometimes I experience big surprises.

Engaging with clients and prospects on social media channels has the potential to build strong relationships leading to continued and new business for your spa or massage practice. You can “keep the conversation” going...

No doubt clients have come to expect more than just great professional skincare and massage therapy services from your spa or massage practice.  Many of them have come to rely on your advice for self-care...

Do you ever indulge in the occasional animal massage video?  You know, those unbelievable cute videos of cats massaging cats or even cats massaging dogs?  I recently found myself down that YouTube rabbit hole...

We love to shop online, especially from our mobile devices. This year’s Cyber Monday set a new online record at $3.45 billion, 12.1% more than last year’s online holiday shopping day, reports USA Today.

New research indicates that Swedish massage therapy (SMT) might be useful in treating Generalized Anxiety Disorder (GAD), which is excessive, exaggerated anxiety and worry about everyday life events

You may already be thinking about the industry tradeshows you want to attend next year. Attending tradeshows is a great way to keep up with industry trends and learn about new products for your spa or

Now is the time to start promoting your gift certificates in earnest.  But to be honest I have a problem with GC’s since most of them are bought for clients who already visit on a regular basis.  Hmmmm.

As if the holidays weren’t stressful enough running your spa or massage practice. Managing client needs; keeping retail sales moving to take advantage of gift giving spending, and dealing with staff issues

If Black Friday is any indicator, things are looking good for holiday spending. The International  Council of Shopping Centers reported that three quarters of Americans spent the same or more this year than last

Stress and tension seem to be at an all-time high in the world around us.  All you have to do is listen to the conversations at your local coffee shop or log into any social media platform to tap into the...

Men might not be having as many massages as women, but they aren’t far behind. The American Massage Therapy Association (AMTA) notes that in July 2015, 19 percent of women and 16 percent of