InTouch

Have you ever discovered something you already knew?  I have!  After more than ten years of teaching in introductory massage programs I can confidently say that very few students begin massage school thinking...

By now those of you who are actively engaged in social media to boost your spa or massage practice know that keeping content fresh takes work.  The amount of likes, shares, and comments lets you know if...

With the holidays just about if not already a distant memory, there should be more time to put plans in place take your spa or massage practice to the next level. Maybe your goal is financial or it may be that...

Build it and they will come is a nice concept but in a highly competitive environment, unfortunately that phrase often doesn’t “hold a lot of water.” No doubt you’ve already figured out that you need to do some level of marketing...

As if a bad review from a disgruntled client wasn’t enough of a concern, nowadays spa and massage practice owners and managers need to be concerned about fake news.

Video is having a major impact on marketing for companies to connect and engage with customers so it’s something you’ll want to consider as you plan your social media and promotional activities for the year.

Valentine’s Day is not far off and you want to be sure that your spa or massage practice is a destination for new clients and prospects who want to pamper a loved one or even just want to spoil themselves.

In preparation for the New Year I have a tradition of identifying some important influences that I think I should focus on for the upcoming 12 months, professionally and personally. I admit that sometimes I am dead on and sometimes I experience big surprises.

Engaging with clients and prospects on social media channels has the potential to build strong relationships leading to continued and new business for your spa or massage practice. You can “keep the conversation” going...

No doubt clients have come to expect more than just great professional skincare and massage therapy services from your spa or massage practice.  Many of them have come to rely on your advice for self-care...

Do you ever indulge in the occasional animal massage video?  You know, those unbelievable cute videos of cats massaging cats or even cats massaging dogs?  I recently found myself down that YouTube rabbit hole...

We love to shop online, especially from our mobile devices. This year’s Cyber Monday set a new online record at $3.45 billion, 12.1% more than last year’s online holiday shopping day, reports USA Today.