InTouch

Who doesn't want your business to grow? Even if things are going well, it's good business to do what it takes to make the next year even better. Complacency doesn't work well in the business world. As we've learned these past few years, a sudden downturn in the market might be just around the corner. It doesn't take much to be on top of the world one day and feel that it's crashing down around you the next...

I often talk about the reward of getting to the point in your career when you can begin to choose whom you want to spend your time with and offering the services you prefer to perform. This has been one of my primary business goals from the moment I decided to enter into this profession...

Who doesn't want to save money to boost profits? The recession has made all of us more careful about the dollars we spend to run and promote our business. But if there is one area where you don't want to cut corners it's on the products you use...

It seems every year around this time I find myself busy with the idea of Holiday promotions. People are out buying for the ones they love, and I have, what I consider to be, a valuable service to offer...

Do you know the 80-20 rule? It maintains that 80 percent of your business comes from 20 percent of your customers. That might be high for your practice, but bottom line, the rule suggested that among a key group of customers, there is opportunity to up sell spa services and products...

There's nothing more powerful in new business development than word of mouth. Yet with the pressures of today's economy, you can't depend solely on referrals. You need to step up the promotion to be as visible as possible to potential clients - and even current ones...

I knew I would have a great time at the AMTA's National Convention in Minneapolis this past week, I just didn't know how much Facebook would have to do with it!...

You may not know, but massage licensing legislations are a pretty hot topic with therapists in California and New York right now...

Whether or not you're a fan of Sex and the City - TV series and movies - there's no denying Carrie, Samantha, Charlotte and Miranda touched a nerve with women everywhere about the importance of female friendship. It's probably one of women's greatest strengths that they allow themselves to 'share' with other women and so build the emotional bonds that carry them through life's challenges - however big or small...

Recent economic times and the resulting consumer belt tightening have challenged all of us to identify and focus on untapped opportunities. For instance, a current consumer trend is to move the entertaining hub back home...

If you're thinking about billing insurance for massage therapy sessions, you may be wondering "Where Do I Start?" The answer may depend on your current skills and licensure. As a start to bill insurance you need to be proficient at SOAP note charting and have an understanding of the intricacies of medical massage (for example, knowledge of muscle origins, insertions and actions, Orthopedic Assessment, myofascial release and neuromuscular therapy)...

I have always been invested in improving the value of my services by fine tuning my client's experience. In the last year it has become my priority to ensure client retention by increasing the relevance of their sessions. To be relevant is to provide meaningful services that meet your client's needs when they need them the most...