InTouch

Although a new client may be enthusiastic about massage, there is bound to be some concern. Clients may have qualms about what will happen during the session and worries that the treatment may fail to

Branding is not just for corporations. Branding is a way to direct your career and attract the kind of clients you want to work with.  It is how you will be perceived in the marketplace...

Even in today’s highly digital world, word of mouth continues to be the one of most effective way to get new business. Here are some statistics that underscore the influence of word of mouth:

Call it irony or coincidence but the final game of the World Series just happened to fall on National Stress Awareness Day. If the ballgame didn’t cause some of your clients stress; there’s a good chance that other...

Could gift cards be the holiday gift that keeps giving to your spa or massage practice?  GiftCard.com reports that over $100 billion is spent on gift cards annually and that 72 percent of customers will spend

The busiest buying season of the year is right around the corner! Is your business positioned to maximize the profit potential?  If not, now is the time to make a plan to ensure you are ready for those...

Is your website working as well as it can for your spa or massage practice? Your site should be a key part of your marketing effort to attract customers and prospects and help build business. Even if your website...

Our industry is all about health and wellness so the last thing you would ever want to do is foster a workplace environment that is anything but positive. Not only do employees suffer when there’s tension...

The color of your spa or massage practice says a lot about your brand. Over the years, there have been many theories and observations about the impact of color on marketing. In his article “The Psychology of Color in Marketing and Branding,”

I did it my way” is certainly a familiar lyric from Ol’ Blue Eyes. But how many people can actually attest to the fact that they did or plan to do it their way. When it comes to being an original whether in your

I have been blessed to be able to teach bodywork to students from all over the world.  This profession offers me the opportunity to meet amazing people who inspire and challenge me to be the best educator...

Your clients may be expecting more from you than outstanding professional service. A 2015 Cone Communications/Ebiquity Global CSR (corporate social responsibility) Study found that 91 percent of