InTouch
How to be at the top of your game when it comes to client service
If you have any doubts about why ensuring your client service is top notch, consider the following. If you had a choice between two equally competent service providers...
Giving back to the community is good business for your spa or massage practice
Summer is almost here and that means many not-for-profit organizations are starting to plan for outdoor activities to help raise much needed funds. Whether it’s a walk-a-thon, bike ride...
How cultivating your intuition can help your spa or massage practice grow
Intuition can be a strong guiding force. Who hasn’t experienced walking into a room and sensed something isn’t right? By the same token, intuition can lead you to a significant new opportunity...
Building Retention
Repeat clients are the core to any successful massage practice. It takes far more time, energy and money to gain a new client than it does to keep an existing one. That said, many therapists do not have a plan in place...
Make your spa or massage practice a destination for dads on Father’s Day
If you think Father’s Day is all about tools and ties; think again. Guys also like the pampering from skin care treatments and relief from aches and pains that they can get from massage.
What it takes to make a good decision for your spa or massage practice?
Many years ago, someone told me when in doubt don’t act. But often that’s easier said than
done. The fact is that decision making is one of the key areas of responsibility when running...
How to get repeat business from first-time spa and massage practice clients
Every time a new client walks through the door, it could be the beginning of a new long-term relationship. But of course, that’s not a certainty. In fact, not every new client comes in because...
Want to be a standout boss? Here are five things to do.
It’s been said that people don’t leave jobs; they leave bosses. That’s something to seriously consider, especially these days when the spa industry is experiencing a shortage of estheticians...
It pays to build a powerful referral engine for your spa massage practice
How do your customers find out about your business? A few years back Verizon in conjunction with Small Business Trends magazine posed that question, among others, to small business...
Ask questions and listen to resolve disputes with spa or massage practice clients
Even with the best of intentions to provide clients with an outstanding experience, disputes arise. While it may boil down to a misunderstanding, the fact is that resolving client issues is something that comes...
Why saying “no” may be the best thing you can do for your spa or massage practice
Do you find it a lot easier to say “yes” than “no” though you end up with too much on your plate or doing something that may not be in the best interest of r your spa or massage practice.
What it takes to be an effective communicator in your spa or massage practice
Sometimes something you say without any ill intention or motive behind it can be so misconstrued that it severely damages a relationship.