InTouch

There's nothing more powerful in new business development than word of mouth. Yet with the pressures of today's economy, you can't depend solely on referrals. You need to step up the promotion to be as visible as possible to potential clients - and even current ones...

I promised we would further explore practical ways to take advantage of the current spa trends, including "inspiration by nature." This is one of my favorites since I am a big advocate of the guiding principles of "Sense of Place."...

While progress is being made in the fight against breast cancer, the challenge continues. That's why I believe it's so very important to support National Breast Cancer Awareness month in any way we can - through funding and activities that raise public awareness about the ongoing fight to save lives...

I knew I would have a great time at the AMTA's National Convention in Minneapolis this past week, I just didn't know how much Facebook would have to do with it!...

I think no time invites change more than the fall. The sudden coolness in the air and the invigorating scents of the season - pumpkin, cranberry, apple and cinnamon spice - wake up the senses and in doing so seem to trigger our desire for something new...

The International SPA Association (ISPA) recently released their report on the latest trends in the spa industry. I am excited to share some of them in the next several blogs, along with my favorite and developing protocols that represent each direction...

Are you one of those professionals who is so focused on the well-being of your clients that you fail to take good care of yourself? Our industry is about healing and giving, so it's not surprising if you tend to put the welfare of others ahead of your own...

You may not know, but massage licensing legislations are a pretty hot topic with therapists in California and New York right now...

Whether or not you're a fan of Sex and the City - TV series and movies - there's no denying Carrie, Samantha, Charlotte and Miranda touched a nerve with women everywhere about the importance of female friendship. It's probably one of women's greatest strengths that they allow themselves to 'share' with other women and so build the emotional bonds that carry them through life's challenges - however big or small...

Recent economic times and the resulting consumer belt tightening have challenged all of us to identify and focus on untapped opportunities. For instance, a current consumer trend is to move the entertaining hub back home...

August is traditionally the big vacation month. For families, it's the month to get away with the kids before they go back to school. With continued uncertainty about the economy, however, a "staycation" is the popular new way to get that much needed break...

If you're thinking about billing insurance for massage therapy sessions, you may be wondering "Where Do I Start?" The answer may depend on your current skills and licensure. As a start to bill insurance you need to be proficient at SOAP note charting and have an understanding of the intricacies of medical massage (for example, knowledge of muscle origins, insertions and actions, Orthopedic Assessment, myofascial release and neuromuscular therapy)...