InTouch

Recently I attended The Alliance for Massage Therapy Education's first annual conference in Park City, Utah. While there I attended a workshop presented by Kevin Pierce to discuss the Massage Therapy Body of Knowledge...

In case you did not know it, this week is National Men's Health Week. The purpose is to heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men and boys. So it's no coincidence the week is celebrated leading up to Father's Day - after all, keeping dads healthy both in mind and body is what we all want...

How many times have we heard a client say, "I would love it if I could get my...(husband, son, dad) to try this." Usually one of the things that keeps these men out of the treatment room is fear of the unknown. My solution is the buddy system, which allows me to service two people in the same room, at the same time...

Are you incorporating the changing seasons into your spa's ambiance and decor? Many spas do and it can be a great boon to marketing - not to mention customer satisfaction. June, for example, is a perfect time for a sunny, hint of the tropics makeover to brighten clients' spirits. It's not hard to do. For starters, you can easily enhance the look and feel of your spa by placing flowers in brightly colored vases throughout...

I've talked to many therapists who are hesitant to create a website because they think it is too is expensive or they feel overwhelmed and confused by the process. Many are surprised to find out that it is extremely easy and inexpensive for the average person to set up their own website. There are many ways to set up a website online; this article pertains specifically to setting up a site yourself...

Summer is associated with FUN so let's make sure clients have a lot of it. I expect for many of your clients, summer fun involves sports activities - biking, hiking, golf and tennis, to name a few - and these can be tough on the body, especially ones that have been relatively inactive after months of harsh weather...

As an NMT I am always focused on results, but as a business person I am also focused on orchestrating a great client experience. One of my favorite tools in my tool box is Polar Lotion...

I hope many people will be saying happy Mothers Day to their moms with a massage or skincare treatment so that that the appointment books for spas and salons are filled for the upcoming weekend...

A few years ago I started using an online scheduler to book my massage appointments and I LOVE IT! I have a busy appointment schedule so I can't always answer my phone when clients call.Without a doubt I have lost money in the past because...

Several of the BIOTONE team will be heading out for Las Vegas at the end of the week for the IECSC show. I'll be among them. I've lost count of how many industry trade shows I've attended in the nearly 30 years we've been in business...

I hope that that you have your reservations for the upcoming, April 24 - 26, Las Vegas Spa show. BIOTONE will be there with a full support team and great show specials in Booth 1406. In addition, I will be teaching a class on how to use spa treatments...

What client doesn't want smooth and glowing skin? After drying effects of winter, many of your clients undoubtedly are looking for advice on how to moisturize their skin. This time of year provides an excellent opportunity...