InTouch

I am sure you have heard someone tell you to make sure to drink plenty of water to stay healthy and hydrated. A few rules of thumb are to drink eight 8oz glasses a day or 1 oz for every 2 pounds you weigh. Ultimately, how much water someone needs depends on several factors including physical activity levels, climate, physical condition, diet and age...

As I've said many times even in this blog, I really enjoy attending the industry trade shows. Apart from the obvious goal to showcase our products, trade shows provide me with a great opportunity to talk to you about your business, your concerns and how you see the market evolving...

I just got back from my week long training with Eric Dalton in Costa Rica and all I can say is wow! I am so glad I got the chance to study with this genius. I already utilized joint mobilization as a tool in my treatment room. Now I know that I was only playing with it. After his class I see so many more applications and my effectiveness have already showed marked improvement. Expanding my knowledge base has once again helped me to fine tune my skills...

It takes focus to meet your business goals.

No doubt when you told friends and family you were planning to launch your own business, several asked you, "What are your goals." It's a fair question. Your answer more than likely related to how much you wanted to earn, how big you hoped to get, how much time you planned to spend working. Of course achieving those goals meant having a business strategy. How do you get customers, what is your service offering, how do you keep clients coming back from year to year? You need a plan to make all this happen...

Often when people think of communication systems of the body they think of nerve impulses and chemical pathways not energy waves, oscillations and vibrations. Somehow, when used by physicists the word "energy" is understood as science (as in E=MC2), but when used in reference to life force it can become something esoteric and mysterious...

Who could ever forget Apple asking us to "Think Different" or Volkswagen hoping we'd "Think Small." Call them mottos or slogans, whichever your prefer, what's important is that these messages are embedded into our memory. Company slogans, when they are effective, as these two clearly are, "touch the hearts and minds" of your customers and prospects and seal your brand...

Cultivating an advisory board should be a top priority for anyone who plans on succeeding at business. It's only natural that my advisory team is comprised of my clients. If I listen carefully and pay attention they will let me know all I need to about the everyday things like what music to play, what complexes to blend, what massage mediums are worth stocking and what services to offer. They even influence how I invest back into my practice...

Our recent celebration of Earth Day is an important reminder to be good stewards of the earth. As business owners, I believe it's our corporate responsibility to do our part to conserve natural resources and protect the environment...

Have you ever looked at a stippling painting? You know the ones that are made up of 1000s of little dots? When you are up close all you see is dots, but when you take a few steps back a clear image manifests itself. Well, I think of learning in much the same way. As a student I am taught sections of information, yet it isn't until I put them all together that I can see the whole picture...

So many people walk around with coffee in hand these days, I have to wonder if the traditional coffee break is a thing of the past. Actually, coffee breaks, as I learned through a search on Google, emerged in the early 20th century when they were part of an overall movement to reform what was then a pretty grim American work place...

At the recent New York Spa Show we had a great dialogue during our class on "Designing Your Dream Practice". One of the main topics of interest was how to attract and cultivate your ideal clients. I always emphasize the first step is to discern who those clients are, and then learning all you can about them including their needs and goals. The second thing is to deliver exemplarily customer service and build trust. Simply put "Undersell and Over deliver."...

Who doesn't want your business to grow? Even if things are going well, it's good business to do what it takes to make the next year even better. Complacency doesn't work well in the business world. As we've learned these past few years, a sudden downturn in the market might be just around the corner. It doesn't take much to be on top of the world one day and feel that it's crashing down around you the next...