InTouch

It seems every year around this time I find myself busy with the idea of Holiday promotions. People are out buying for the ones they love, and I have, what I consider to be, a valuable service to offer...

This is the season of giving and what better time than now to evaluate how we give back daily. In doing so I realized that my most consistent gift hands down is aromatherapy. Which is kind of surprising since I am not an aroma therapist, I am a restorative massage therapist who uses essential oils as a modality to support wellness...

Do you know the 80-20 rule? It maintains that 80 percent of your business comes from 20 percent of your customers. That might be high for your practice, but bottom line, the rule suggested that among a key group of customers, there is opportunity to up sell spa services and products...

I was sitting on my couch the other day feeling overwhelmed by my to-do list. My 4 year old was running circles around me, the dishes and laundry sat waiting for me to motivate. I looked down at my feet and noticed I was unconsciously doing ankle rotations...

Following our series on ISPA trends we are now going to explore customizing. I've combined this trend with a recent consumer survey that indicates that menus need to become simpler...

Before we know it, we will gather with family and friends around the table during our time honored Thanksgiving celebration to give thanks for our blessings and rewards. What giving thanks means to me, however, is more than just taking time out to think about the many ways I've been fortunate in my life...

Although just receiving a massage can be beneficial to a client, therapists who incorporate education into therapy sessions offer clients a better understanding of where and why they feel the way they feel. Many clients are unaware of where they store stress and tension in their bodies...

There's nothing more powerful in new business development than word of mouth. Yet with the pressures of today's economy, you can't depend solely on referrals. You need to step up the promotion to be as visible as possible to potential clients - and even current ones...

I promised we would further explore practical ways to take advantage of the current spa trends, including "inspiration by nature." This is one of my favorites since I am a big advocate of the guiding principles of "Sense of Place."...

While progress is being made in the fight against breast cancer, the challenge continues. That's why I believe it's so very important to support National Breast Cancer Awareness month in any way we can - through funding and activities that raise public awareness about the ongoing fight to save lives...

I knew I would have a great time at the AMTA's National Convention in Minneapolis this past week, I just didn't know how much Facebook would have to do with it!...

I think no time invites change more than the fall. The sudden coolness in the air and the invigorating scents of the season - pumpkin, cranberry, apple and cinnamon spice - wake up the senses and in doing so seem to trigger our desire for something new...