InTouch

Once a quarter BIOTONE hosts their spa open house in San Diego to demonstrate seasonal spa protocols. For the last several years I've had the pleasure of leading these fun filled events. I always enjoy the wide variety of...

Who says Mother Nature doesn't cooperate. Last Sunday morning I looked out the window and across to my neighbor's yard and I could hardly believe my eyes. Overnight - as if right on cue with the first day of spring - my neighbor's pear tree had burst into bloom...

The spa industry has traditionally been known for the P word - pampering. There is a strong shift in the industry towards another P word - prevention. The goal is to meld the two thoughtfully so that each part of the combination enhances the other. As a neuromuscular therapist, my challenge was...

We're an enormously animal passionate company. We love animals here at BIOTONE. We take great pride in the fact BIOTONE has never tested products on animals, which I believe can also be said of many of the other manufacturers in the industry. We also love to hear stories from our customers who include animal massage - a growing field - as one of their specialties...

I would venture to say that the quality and depth of our relationships are directly correlated to the quality of our lives. I certainly find this to be true in my massage therapy practice. When I'm truly connecting with a client, I feel that relationship grow. It becomes deeper, stronger and more long-lasting. Conversely, when I just coexist with a client, I don't feel as connected...

When is the last time you told your clients how much you appreciate their business? Someone told me it's National Write a Letter of Appreciation Week. I was not aware such a week existed, but it's a good reminder that we all need to let our customers...

I am always searching for ways to make clients feel that the time they spend with me is an important part of their lives. As budgets tighten and competition increases, it's critical that every moment we spend with clients is well planned and...

I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life for those of us...

Everyone can benefit from massage, so from a marketing standpoint your target customer could be just about anyone, right? Wrong! Marketing to the masses is a mistake that many professionals make. It is neither time nor cost effective to...

Just the other day, I was on the phone with someone from India who works in our industry. Lots of similarities in spa products and services over there, yet not surprising, they do some things differently. Take waxing - it's very popular among...

Adding custom blended oils to the massage experience is very popular with my clients. We start with a casual consultation where clients help me "create their synergy" based on what's going on in their life and their goals. Then I blend two oz of oil...

Never before has the competition in our industry been as great as it is today. That's why you need to stay up to date on the current trends that are driving the latest treatments and service offerings. This is where continuing education (CE) classes...