InTouch

Who doesn't want to save money to boost profits? The recession has made all of us more careful about the dollars we spend to run and promote our business. But if there is one area where you don't want to cut corners it's on the products you use...

My professional mantra has evolved overtime to include being calm, strong, grateful, and present. This year I am adding joyful. You might thinks this is an old professional focus. But trust me, after over 20 years in the business I find it extremely important, if for nothing else, to prevent burn out...

What does your establishment say to your clients when they walk through the door? Is the ambiance inviting and relaxing or does it in some way increase the tension already stressed clients may be feeling?...

It seems every year around this time I find myself busy with the idea of Holiday promotions. People are out buying for the ones they love, and I have, what I consider to be, a valuable service to offer...

This is the season of giving and what better time than now to evaluate how we give back daily. In doing so I realized that my most consistent gift hands down is aromatherapy. Which is kind of surprising since I am not an aroma therapist, I am a restorative massage therapist who uses essential oils as a modality to support wellness...

Do you know the 80-20 rule? It maintains that 80 percent of your business comes from 20 percent of your customers. That might be high for your practice, but bottom line, the rule suggested that among a key group of customers, there is opportunity to up sell spa services and products...

I was sitting on my couch the other day feeling overwhelmed by my to-do list. My 4 year old was running circles around me, the dishes and laundry sat waiting for me to motivate. I looked down at my feet and noticed I was unconsciously doing ankle rotations...

Following our series on ISPA trends we are now going to explore customizing. I've combined this trend with a recent consumer survey that indicates that menus need to become simpler...

Before we know it, we will gather with family and friends around the table during our time honored Thanksgiving celebration to give thanks for our blessings and rewards. What giving thanks means to me, however, is more than just taking time out to think about the many ways I've been fortunate in my life...

Although just receiving a massage can be beneficial to a client, therapists who incorporate education into therapy sessions offer clients a better understanding of where and why they feel the way they feel. Many clients are unaware of where they store stress and tension in their bodies...

There's nothing more powerful in new business development than word of mouth. Yet with the pressures of today's economy, you can't depend solely on referrals. You need to step up the promotion to be as visible as possible to potential clients - and even current ones...

I promised we would further explore practical ways to take advantage of the current spa trends, including "inspiration by nature." This is one of my favorites since I am a big advocate of the guiding principles of "Sense of Place."...