Getting into the Flow

Getting into the Flow

Where there is congestion, FLOW cannot exist - without flow things get stuck. Although not impossible, it is difficult to feel at ease when things are stuck. Nasal congestion can make you feel like your head is going to explode, traffic congestion can frustrate even the calmest of us, mental congestion can paralyze our decision making processes to the point of complete self-destruction and bodily congestions cause pain, restricted movement (of both body and internal processes) and diseases such as atherosclerosis and cancer...
Massage therapy
Your Personal Brand is Your Promise to the World

Your Personal Brand is Your Promise to the World

Do you like Coca Cola or Pepsi? Are you a Mac user or do you have a Dell PC? Do you prefer Holiday Inn to Marriott? Every day we make decisions about the products and services that we incorporate into our lives. A large part of that decision making has to do with our personal connection to the offering...
Business & marketing
Naturally Inspired - Beyond Just Sticks and Stones

Naturally Inspired - Beyond Just Sticks and Stones

I can’t believe I just finished celebrating another great birthday at the Las Vegas Spa show. I genuinely enjoy the wide diversity of participants in these classes which include massage therapists, estheticians and spa directors. I am always delighted to discover that we all share a common goal... to provide the best possible experience while delivering the most effective results...
Spa therapy
What are your plans for Everybody Deserves a Massage Week?

What are your plans for Everybody Deserves a Massage Week?

Everybody Deserves a Massage Week is coming up. This year it's July 17-23. I'm a huge fan of this wonderful grassroots promotion sponsored by Associated Bodywork & Massage Professionals (ABMP). You have an opportunity to contribute to your community and raise visibility for massage therapy at the same time...
Community
The Liquid Body

The Liquid Body

I am sure you have heard someone tell you to make sure to drink plenty of water to stay healthy and hydrated. A few rules of thumb are to drink eight 8oz glasses a day or 1 oz for every 2 pounds you weigh. Ultimately, how much water someone needs depends on several factors including physical activity levels, climate, physical condition, diet and age...
Community
The Importance of the Soft Touch in Your Business

The Importance of the Soft Touch in Your Business

As I've said many times even in this blog, I really enjoy attending the industry trade shows. Apart from the obvious goal to showcase our products, trade shows provide me with a great opportunity to talk to you about your business, your concerns and how you see the market evolving...
Business & marketing
Fine Tuning: To Make Small Adjustments for Optimal Performance or Effectiveness

Fine Tuning: To Make Small Adjustments for Optimal Performance or Effectiveness

I just got back from my week long training with Eric Dalton in Costa Rica and all I can say is wow! I am so glad I got the chance to study with this genius. I already utilized joint mobilization as a tool in my treatment room. Now I know that I was only playing with it. After his class I see so many more applications and my effectiveness have already showed marked improvement. Expanding my knowledge base has once again helped me to fine tune my skills...
Business & marketingMassage therapySpa therapy
Stay On Track Don't Fall Back

Stay On Track Don't Fall Back

It takes focus to meet your business goals.


No doubt when you told friends and family you were planning to launch your own business, several asked you, "What are your goals." It's a fair question. Your answer more than likely related to how much you wanted to earn, how big you hoped to get, how much time you planned to spend working. Of course achieving those goals meant having a business strategy. How do you get customers, what is your service offering, how do you keep clients coming back from year to year? You need a plan to make all this happen...


Business & marketing
Cellular Communication - Riding the Wave

Cellular Communication - Riding the Wave

Often when people think of communication systems of the body they think of nerve impulses and chemical pathways not energy waves, oscillations and vibrations. Somehow, when used by physicists the word "energy" is understood as science (as in E=MC2), but when used in reference to life force it can become something esoteric and mysterious...
AnnouncementsCommunity
What is your Motto and How do you tell your Customers about it?

What is your Motto and How do you tell your Customers about it?

Who could ever forget Apple asking us to "Think Different" or Volkswagen hoping we'd "Think Small." Call them mottos or slogans, whichever your prefer, what's important is that these messages are embedded into our memory. Company slogans, when they are effective, as these two clearly are, "touch the hearts and minds" of your customers and prospects and seal your brand...
Business & marketing
The Return of Investment on Advice

The Return of Investment on Advice

Cultivating an advisory board should be a top priority for anyone who plans on succeeding at business. It's only natural that my advisory team is comprised of my clients. If I listen carefully and pay attention they will let me know all I need to about the everyday things like what music to play, what complexes to blend, what massage mediums are worth stocking and what services to offer. They even influence how I invest back into my practice...
Business & marketing
Going Green Can be a Powerful Marketing Message

Going Green Can be a Powerful Marketing Message

Our recent celebration of Earth Day is an important reminder to be good stewards of the earth. As business owners, I believe it's our corporate responsibility to do our part to conserve natural resources and protect the environment...
Business & marketingCommunity