InTouch
Accepting Change Can Be Easier Said Than Done
Have you ever worked with a client who is unable to consciously acknowledge improvement even though their body shows clear signs of it? Many people can be attached or even addicted to their pain...
Category: Massage therapy
How Arnica Boosts the Healing Touch of Massage
Next year will be a milestone for BIOTONE. In 2014, Dual-Purpose Massage Creme will celebrate 30 years on the market. Here’s something about product lifecycles that you may not know. There are four stages:...
Five Signs your Spa or Massage Business Website Needs a Facelift
When is the last time you updated your website? If it’s more than three years – five at the most – your spa or massage business...
How to Use Social Media for your Spa and Massage Business Recruiting
Have you hired anyone using social media channels? It’s becoming increasingly popular for...
Body Scanning for the Treatment Room
In the quest to increase mindfulness in my practice, breathwork turned out to be a much more comprehensive assignment then I had anticipated. It is funny how once you have awareness, there are lessons everywhere. This whole month I have noticed mindfulness being mentioned in the news, in articles...
Turn your Spa or Massage Business into a Valentine’s Day Retreat
Valentine’s Day might be the perfect time for a romantic get-away but it’s not in every couple’s budget or maybe not possible because of work and family. So why not help your clients get away...
Make Sure Your Customers Feel The Love on this Valentine’s Day and Beyond
Valentine’s Day is already on everyone’s hearts and minds even if it’s a few weeks away. You can’t miss the message in most retail establishments and no doubt you’ve already launched Valentine’s Day promotional activities at your spa and massage business...
The Many Benefits of Shea Butter for Spa and Massage Clients
I’m a big fan of Shea Butter, and I can assure you it has nothing (well not a lot anyway) to do with the fact that we share a name. Many people ask me how I decide what ingredients to use...
Unhappy Endings: Human Trafficking and Massage
Did you know that January is National Slavery and Human Trafficking Month? Did you know that each year millions of people are bought and sold as property? A video by the Clearwater Human Trafficking Criminal Justice Committee states...
It’s a Win/Win Proposition when your Spa or Massage Business targets Athletic Clients
Does your spa or massage business address the needs of athletes? Everyone may not be destined for the big leagues or the Olympics; still within your community there are athletes, sports teams and fitness buffs that have special body care needs...
Six Tips to Stretch your Spa Marketing Dollars
The economy seems to be rebounding. While you might not hear a collective sigh of relief just yet, there are signs that employment is picking up steam and consumer confidence is inching up...
Use Social Media to Help Boost Spa Sales
No one wants to go your spa’s Facebook page and see one promotional post after another. Yet social media can help your sales effort...