Tie it together: Give your Clients What They Need When They Need It!

Tie it together: Give your Clients What They Need When They Need It!

I have always been invested in improving the value of my services by fine tuning my client's experience. In the last year it has become my priority to ensure client retention by increasing the relevance of their sessions. To be relevant is to provide meaningful services that meet your client's needs when they need them the most...
Business & marketingMassage therapySpa therapy
What are you doing to get into the spirit of the 4th of July?

What are you doing to get into the spirit of the 4th of July?

The community spirit is never stronger than on the 4th of July. My neighborhood has a number of events planned and I will try to participate in some of them, and where possible, take my dogs along. They are pretty patriotic pups and love the crowds and the chance to meet some other canine pals. Be careful if your community has fireworks and you have pets. The noise can really frighten them...
Business & marketingCommunity
Massage Therapy Body of Knowledge

Massage Therapy Body of Knowledge

Recently I attended The Alliance for Massage Therapy Education's first annual conference in Park City, Utah. While there I attended a workshop presented by Kevin Pierce to discuss the Massage Therapy Body of Knowledge...
Massage therapy
All Eyes Are On The Guys This Week

All Eyes Are On The Guys This Week

In case you did not know it, this week is National Men's Health Week. The purpose is to heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men and boys. So it's no coincidence the week is celebrated leading up to Father's Day - after all, keeping dads healthy both in mind and body is what we all want...
Spa therapy
Buddy System Spa for Father's Day

Buddy System Spa for Father's Day

How many times have we heard a client say, "I would love it if I could get my...(husband, son, dad) to try this." Usually one of the things that keeps these men out of the treatment room is fear of the unknown. My solution is the buddy system, which allows me to service two people in the same room, at the same time...
Spa therapy
Here Comes The Sun... Get Your Clients In The Mood

Here Comes The Sun... Get Your Clients In The Mood

Are you incorporating the changing seasons into your spa's ambiance and decor? Many spas do and it can be a great boon to marketing - not to mention customer satisfaction. June, for example, is a perfect time for a sunny, hint of the tropics makeover to brighten clients' spirits. It's not hard to do. For starters, you can easily enhance the look and feel of your spa by placing flowers in brightly colored vases throughout...
Business & marketingMassage therapySpa therapy
Setting Up a Simple Massage Business Website

Setting Up a Simple Massage Business Website

I've talked to many therapists who are hesitant to create a website because they think it is too is expensive or they feel overwhelmed and confused by the process. Many are surprised to find out that it is extremely easy and inexpensive for the average person to set up their own website. There are many ways to set up a website online; this article pertains specifically to setting up a site yourself...
Business & marketing
Who says No Pain, No Gain?

Who says No Pain, No Gain?

Summer is associated with FUN so let's make sure clients have a lot of it. I expect for many of your clients, summer fun involves sports activities - biking, hiking, golf and tennis, to name a few - and these can be tough on the body, especially ones that have been relatively inactive after months of harsh weather...
Massage therapyTreatment ideas
Help Your Clients Chill Out

Help Your Clients Chill Out

As an NMT I am always focused on results, but as a business person I am also focused on orchestrating a great client experience. One of my favorite tools in my tool box is Polar Lotion...
Massage therapySpa therapyTreatment ideas
child with flowers

Turn Mother's Day into Repeat Business for Spa Treatments

I hope many people will be saying happy Mothers Day to their moms with a massage or skincare treatment so that that the appointment books for spas and salons are filled for the upcoming weekend...
Spa therapy
Get every Appointment

Get every Appointment

A few years ago I started using an online scheduler to book my massage appointments and I LOVE IT! I have a busy appointment schedule so I can't always answer my phone when clients call.Without a doubt I have lost money in the past because...
CommunityRetail
It's Trade Show Time - Get Out the Comfortable Shoes

It's Trade Show Time - Get Out the Comfortable Shoes

Several of the BIOTONE team will be heading out for Las Vegas at the end of the week for the IECSC show. I'll be among them. I've lost count of how many industry trade shows I've attended in the nearly 30 years we've been in business...
CommunityMassage therapySpa therapy