InTouch
Get your clients talking about your spa or massage practice to boost marketing
Who doesn’t like a compliment? I’m sure you appreciate hearing from clients how much they value the services and expertise of your spa or massage practice...
Category: Business & marketing
How to boost gift card sales at your spa or massage practice
If you are looking for a way to boost sales at your spa and massage practice, think about offering gift cards, if you don’t already. According to GiftCard.com, over $100 billion is spent on gift cards annually...
Category: Business & marketing
Give your chair massage service a boost to gain more clients
Is your chair massage practice not quite living up your expectations? Maybe you expanded your spa or massage practice services to offer chair massage to introduce even more prospective clients...
Category: Business & marketing
Hosting your own wellness event
Several months ago I mentioned that I needed to make some changes to freshen up my menu. Based on current trends and my client’s lifestyle, I decided to replace “Spa Parties” on my menu with “Wellness Soiree’s”...
Category: Business & marketing
Tell your spa or marketing practice story with video
Today marketing is about telling stories that capture the attention and engage the interest of your audience in your brand. So what better way to tell your spa or massage practice story then with an entertaining video...
Category: Business & marketing
Seven steps to successful negotiating for your spa or massage practice
There’s an old saying that “80 percent of life is just showing up.” I’d expand on that with – “and negotiating for something.” Unfortunately, many approach negotiating as a win/lose proposition...
Category: Business & marketing
Introduce spa and massage practice clients to the benefits of figwort
While figwort may not be the most pleasant sounding of names, don’t let that put you off from using this healing herb in spa and massage client treatments. In the middle ages, figwort was considered a very powerful medicinal plant.
Category: Treatment ideas
Simple Tips for Massaging Pediatric Clients
I was lucky enough to have the opportunity to interview Tina Allen from Liddle Kidz Foundation at the American Massage Conference this last weekend in Chicago, IL. I asked Tina to explain some of the benefits of Pediatric Massage and a few simple tips...
Category: Massage therapy
How to avoid product overuse at your spa or massage practice
When looking to cut costs at your spa or massage practice, you’ll want to consider product usage. It is one area that is often overlooked, but it can make a significant difference in your profitability...
Category: Business & marketing
Which massage lubricant is just the right touch for your spa or massage practice?
There’s no lack of choice when it comes to massage lubricants for your spa or massage practice. You can choose between a range of massage oils, lotions, cremes and body butters and gels. Personal preference is one of the criteria...
Category: Treatment ideas
How to price customized treatments at your spa or massage practice
Today’s spa and massage practice clients know more about the different types of massage and skin treatments than ever before. They also are results oriented and cost conscious, which means they want services that accommodate their unique needs and preference...
Category: Business & marketing
Tea Time: Three ways to incorporate the benefits of Tea in the treatment room
Unless you live and work under a rock, you probably already know about the health benefits of Green tea. (If not, Google it). This has been a wellness topic for decades that has recently seen a new surge of interest....
Category: Treatment ideas