InTouch
Six last-minute ideas to promote Mother’s Day at your spa or massage practice
Mother’s Day is a boon to retailers so why shouldn’t it be the same for your spa or massage practice? The National Retail Federation reports that consumers spent nearly $20 billion on flowers, cards, jewelry and more last year...
Category: Business & marketing
Real Balance Starts from the Ground Up
Every month I struggle with what to share with you. Not because I don’t have anything to talk about but because I have too much. My strategy is generally to narrow the topic down to a big Aha moment or a significant trend. This month it’s one...
Category: Massage therapy
Why an attractive window display matters to your spa or massage practice
Any realtor will tell you about the importance of curb appeal if you are selling your home. The same goes for your spa or massage practice. When it comes to creating an impression about your business; your window display matters...
Category: Business & marketing
Get to know your clients better for their sake and to grow your spa or massage practice
How well do you know your spa or massage practice customers? As a matter of course, your first session involves getting information on a new client’s problems and needs and finding out about preferences for product ingredients –
Category: Business & marketing
Put your spa or massage practice clients at ease during their first visit
What’s on the mind of first time clients when they book a massage at your spa or massage practice? During the booking, you’ll have the opportunity to find out if your new client is seeking relief from pain or discomfort or if the problem is stress or anxiety...
Category: Massage therapy
Walking with Direction and Purpose
We all have our perspectives and perceptions of the world around us. A Worldview that guides us in our daily lives. We connect with it and everything we do resonates from it.
Category: Massage therapy
Learn How to Sell your Spa and Massage offering even if you’re not a born Salesperson
Hate the idea of having to sell? Not everyone is born a salesperson; but owning or managing a spa or massage practice requires having some selling skills...
Category: Business & marketing
Make Sugar a Key Ingredient in Spa and Massage Practice Exfoliating Skin Treatments
A spoonful of sugar not only “helps the medicine go down,” as Mary Poppins (aka Julie Andrews) reminded up in the popular 1964 movie, it can do wonders for your skin...
Category: Treatment ideas
Why you want to Toot your own Horn about your Spa or Massage Practice
Who doesn’t love a compliment? Not only does having a client say something good about you –online or in person– a glowing approval of your service helps to promote your spa or massage practice...
Category: Business & marketing
Handwork- Two Ways to be Therapeutic and Inventive
Spring is here and if your clientele is anything like mine, they are digging in the dirt at every opportunity. This means several things to me: one of them is it’s time to feature hand treatments...
Category: Massage therapy
Spring Cleaning tips for your Spa or Massage Practice
It may be hard work, but there’s something about spring cleaning that actually lifts my spirits. Must be the sense of renewal that comes with giving the home – and our BIOTONE offices – a thorough once over...
Category: Business & marketing
Improve the Efficiency of your Spa or Massage Practice to Boost your Bottom Line
If there’s one thing we all seem short on, it’s time. And when it comes to running your spa or massage practice, that time truly can mean money, more or less of it on your bottom line depending on the efficiency of your operations...
Category: Business & marketing