InTouch
Stay top of mind among spa and massage practice clients with email marketing
Many of you may be actively working your social media networks – Facebook and Twitter in particular - in order to engage with your spa or massage practice clients and prospects. Social media has the advantages of immediacy...
Category: Business & marketing
Learn how to sell your spa or massage practice services even if you don’t like selling
Mention sales or selling to some people and watch them cringe. Sales people get a bad rap, and in some cases, it’s justified. Nobody like a pushy sales person, especially when it’s clear the goal is meeting quota at the expense of your needs...
Category: Business & marketing
Boost Your Business with Client Retention
Do you know how much it costs you to acquire a new client? The average cost can vary widely depending on the effectiveness of your marketing strategy. The acquisition cost calculation should include what you are spending on marketing programs such as...
Category: Business & marketing
Koalas can’t resist the benefits of Eucalyptus and neither will your client
Koalas may be cute and cuddly, but did you know they are picky eaters. The iconic Australian marsupial mainly eats the foliage of eucalyptus species because of its high water content. By simply dining on the leaves of this tall evergreen tree...
Category: Massage therapy
What it takes to enJOY your life and your spa or massage practice even more
Famed Peanuts author Charles Shultz said, “Happiness is a warm puppy.” I expect many of you agree knowing how you ‘like’ and ‘share’ the cute animal photos we post on our Facebook page. If you have a warm puppy at home – or an older dog or cat...
Category: Community
Pass the Dead Sea salts to give your spa and massage client foot pain relief
Let’s face it, when your feet hurt, everything hurts. From bad shoes to bunions (the former often the cause of the latter) to arthritis and more, whatever the reason, you really can’t stand it when your feet are causing you pain...
Category: Massage therapy
How to make the most of client feedback about your spa and massage practice
When clients move on, you can’t assume it’s because they are dissatisfied. There may be another reason behind their departure – a change in their personal life or work status or a health issues. However, if clients find fault with your service offering, you want to know about it...
Category: Business & marketing
Inspiration from one Massage Therapist to Another
Thanks to presenting at the World Massage Festival, I have had a great month both personally and professionally. I taught a little, learned a lot, and enjoyed Karaoke night - answering the age old question...
Category: Massage therapy
Want to feel better every day at your spa or massage practice? TRY YOGA!
Twenty four million people can’t be wrong. That’s how many U.S. adults practiced yoga in 2013, according to a survey from the Sports & Fitness Industry Association...
Category: Massage therapy
Include Arnica in spa and massage practice pain-relieving treatments
Helping clients relieve pain is one of your primary objectives in providing massage. Our goal at BIOTONE is to provide you with the tools that enable you to achieve this goal...
Category: Massage therapy
Why having the right tools matter to your spa or massage practice
No matter what profession you are in, you want to have the best tools. Not only will the right equipment make you more effective, it will help ensure a better quality service offering for your clients...
Category: Business & marketing
The Evolution of Continuing Education
One of my favorite parts of belonging to the massage and bodywork community is that it is so dynamic. As a result of traveling to teach massage, I have met therapists from all over the world who collectively practice every type of modality...
Category: Massage therapy