InTouch
Learn How to Sell your Spa and Massage offering even if you’re not a born Salesperson
Hate the idea of having to sell? Not everyone is born a salesperson; but owning or managing a spa or massage practice requires having some selling skills...
Category: Business & marketing
Make Sugar a Key Ingredient in Spa and Massage Practice Exfoliating Skin Treatments
A spoonful of sugar not only “helps the medicine go down,” as Mary Poppins (aka Julie Andrews) reminded up in the popular 1964 movie, it can do wonders for your skin...
Category: Treatment ideas
Why you want to Toot your own Horn about your Spa or Massage Practice
Who doesn’t love a compliment? Not only does having a client say something good about you –online or in person– a glowing approval of your service helps to promote your spa or massage practice...
Category: Business & marketing
Handwork- Two Ways to be Therapeutic and Inventive
Spring is here and if your clientele is anything like mine, they are digging in the dirt at every opportunity. This means several things to me: one of them is it’s time to feature hand treatments...
Category: Massage therapy
Spring Cleaning tips for your Spa or Massage Practice
It may be hard work, but there’s something about spring cleaning that actually lifts my spirits. Must be the sense of renewal that comes with giving the home – and our BIOTONE offices – a thorough once over...
Category: Business & marketing
Improve the Efficiency of your Spa or Massage Practice to Boost your Bottom Line
If there’s one thing we all seem short on, it’s time. And when it comes to running your spa or massage practice, that time truly can mean money, more or less of it on your bottom line depending on the efficiency of your operations...
Category: Business & marketing
Don’t let Self-doubt Derail your Spa or Massage Practice Success
In “Believe in Yourself (And why Nothing Will Work If You Don’t…) James Clear, writer, entrepreneur and behavior science expert writes, “The biggest difference I’ve noticed between successful people and unsuccessful people isn’t intelligence or opportunity or resources...
Category: Business & marketing
Letting Go Can Be Hard to Do!
Have you ever given a massage to a client who was so tight that you felt like you were working on concrete? Often times the client doesn't even realize how tightly wound they really are...
Category: Massage therapy
Is your website contributing to the growth of your spa or massage practice? It should be.
Is your website pulling its weight when it comes to helping your spa or massage practice grow? Today a website is one of the most important marketing and sales tools you have. That’s because the vast majority of today’s consumers – 97 percent...
Why a Bedside Manner Matters to your Spa and Massage Practice Clients
Getting a massage can be intimidating. There’s bound to be some sense of vulnerability when lying on a table disrobed, especially for first time clients. That’s why it’s important to keep clients feelings in mind...
Category: Business & marketing
Treat your Spa and Massage Practice Client to the Skin-healthy Benefits of Coconut Oil.
We all know that when it comes to health, fads come and go. In the case of coconut oil, however, don’t expect that the popularity of this natural oil will be waning anytime soon...
Category: Business & marketing
Mastering the Art of Observation
Over the years I have been in conversation with hundreds of massage therapists and it turns out a lot of us have the same concerns: building our practice, retaining clients, and avoiding burn out...
Category: Business & marketing