Today marketing is about telling stories that capture the attention and engage the interest of your audience in your brand. So what better way to tell your spa or massage practice story then with an entertaining video. If you question the power of video, consider these statistics gathered by Video Brewery:
- 1 minute of video has the impact of 1.8 million words
- 45.5 is the percentage of Internet users who view at least one video per month
- 100 million is the number of Internet users who watch online video each day
- 90% is the percentage of online shoppers at a major retailer’s website who said they find video helping in making shopping and buying decisions
Whether you are educating clients or prospects about your range of skin treatments or a specific massage technique – deep tissue, sports or aromatherapy, for example – you don’t have to break the bank anymore with video production. Today, you can create a high quality video on your smartphone or tablet and upload it to YouTube and with a few clicks post it on your social media channels. Whatever you choose, just make sure the video is simple and to the point. While there’s no one exact answer on how long a marketing video should be, try to keep them as short as possible. In a video of two-minutes or less you can keep a viewer’s interest and still hit the highlights. At 1-2 minutes, over 30 percent of viewers are dropping off.
Use Video In A Number Of Ways
-
Launch A New Service
Create a short video showcasing a new skin treatment or massage.
-
Showcase Your Business
Invite customers and prospects into your spa or massage practice, highlighting your treatment rooms, changing rooms, retail section and other features of your establishment and introduce some of the members of your team to let viewers get to know them better.
-
Create Customer Testimonials
Customer testimonials are powerful endorsements for your offerings.
-
Announce A Promotion
Use a short video to announce a new promotion or special retail sale and include a link to the promotional landing page on your website.
-
Create A Holiday Tie-In
Create a short video to tie in your services with a special holiday – July 4th, Valentine’s Day, New Year’s and others throughout the year.
-
Educate
Create quick tips or how to videos related to aspects of your services or retail products. You also can use the video to answer questions from clients that come up about diet, exercise, ergonomics, and at-home skin care or about product ingredients.
Don’t forget to include a call to action (CTA). You are missing a business opportunity if you fail to add a CTA to your video. You can offer a discount, ask viewers to sign up for your email updates or newsletter, if you have one, or ask your customers or prospects to spread the word about your spa or massage practice on their social media networks.
So make it quiet on the set and shoot a video to boost your marketing efforts.