InTouch
Why you should embrace learning to grow your spa or massage practice
Are you too tired from all the demands of running your spa or massage practice to crack the books at the end of the day? Is the cost of continuing education not a fit for you your budget right now?...
Category: Business & marketing
Don’t let repetitive stress syndrome hurt your spa or massage practice
Did you ever hear of “milkmaid’s arm?” It’s actually an early description of what we today call repetitive stress or strain injury (RSI) that comes from repeating the same motions for hours at a time...
Category: Massage therapy
Pre-book to boost bookings at your spa or massage practice
Are you getting your clients to pre-book their next appointment before they walk out the door after a session? If not, you may be missing out business...
Category: Business & marketing
5 Simple Steps to Therapeutic Unwinding
Have you ever been performing a relaxation massage and come across a tight congested bunch of tissue? I bet you have! The client may have come in expressing a desire to relax or may have only paid for a Swedish massage, not the potentially more expensive Deep Tissue therapy...
Category: Massage therapy
Steps to take to avoid burnout at your spa or massage practice
No matter how much you love your work at your spa or massage practice, at some point you may experience burnout. Burnout isn’t just feeling stressed or overly tired...
Category: Business & marketing
How to keep your spa or massage practice ahead when the competition drops prices
Are your competitors lowering their prices and you’re worried if you don’t do the same for your spa and massage practice service, you’ll lose clients? Before you change any of your prices, ask yourself if being the “low price” leader is really what...
Category: Business & marketing
Six last-minute ideas to promote Mother’s Day at your spa or massage practice
Mother’s Day is a boon to retailers so why shouldn’t it be the same for your spa or massage practice? The National Retail Federation reports that consumers spent nearly $20 billion on flowers, cards, jewelry and more last year...
Category: Business & marketing
Real Balance Starts from the Ground Up
Every month I struggle with what to share with you. Not because I don’t have anything to talk about but because I have too much. My strategy is generally to narrow the topic down to a big Aha moment or a significant trend. This month it’s one...
Category: Massage therapy
Why an attractive window display matters to your spa or massage practice
Any realtor will tell you about the importance of curb appeal if you are selling your home. The same goes for your spa or massage practice. When it comes to creating an impression about your business; your window display matters...
Category: Business & marketing
Get to know your clients better for their sake and to grow your spa or massage practice
How well do you know your spa or massage practice customers? As a matter of course, your first session involves getting information on a new client’s problems and needs and finding out about preferences for product ingredients –
Category: Business & marketing
Put your spa or massage practice clients at ease during their first visit
What’s on the mind of first time clients when they book a massage at your spa or massage practice? During the booking, you’ll have the opportunity to find out if your new client is seeking relief from pain or discomfort or if the problem is stress or anxiety...
Category: Massage therapy
Walking with Direction and Purpose
We all have our perspectives and perceptions of the world around us. A Worldview that guides us in our daily lives. We connect with it and everything we do resonates from it.
Category: Massage therapy