InTouch

Men might not be having as many massages as women, but they aren’t far behind. The American Massage Therapy Association (AMTA) notes that in July 2015, 19 percent of women and 16 percent of

It’s not only the sights of the holidays that we love, it’s also the scents. And among them, you won’t find any as symbolic and popular than peppermint. Just how peppermint became associated with the holiday

Although a new client may be enthusiastic about massage, there is bound to be some concern. Clients may have qualms about what will happen during the session and worries that the treatment may fail to

Are you getting enough sleep each night? If you aren’t, you’re not alone. The Centers for Disease Control and Prevention (CDC) reports more than one third of American adults do not get enough sleep on a regular basis.

Branding is not just for corporations. Branding is a way to direct your career and attract the kind of clients you want to work with.  It is how you will be perceived in the marketplace...

Even in today’s highly digital world, word of mouth continues to be the one of most effective way to get new business. Here are some statistics that underscore the influence of word of mouth:

Call it irony or coincidence but the final game of the World Series just happened to fall on National Stress Awareness Day. If the ballgame didn’t cause some of your clients stress; there’s a good chance that other...

Smoke and mirrors is one way to describe many of the claims about skin care products and ingredients.  With so many products on the market to exfoliate, hydrate and moisturize the skin not to mention “vanish”

Could gift cards be the holiday gift that keeps giving to your spa or massage practice?  GiftCard.com reports that over $100 billion is spent on gift cards annually and that 72 percent of customers will spend

The busiest buying season of the year is right around the corner! Is your business positioned to maximize the profit potential?  If not, now is the time to make a plan to ensure you are ready for those...

Is your website working as well as it can for your spa or massage practice? Your site should be a key part of your marketing effort to attract customers and prospects and help build business. Even if your website...

Our industry is all about health and wellness so the last thing you would ever want to do is foster a workplace environment that is anything but positive. Not only do employees suffer when there’s tension...