InTouch

Here’s good news for your spa and massage therapy practice. Americans continue to spend a significant amount of the dollars they spend on health care on alternative therapies.

It only takes one difficult person to turn the day upside down. In an ideal world, you wouldn’t have to deal with people that criticize everything and everyone, make unreasonable demands or never know what they want.

Since massage is in many ways a nurturing profession, caring about and committing to Mother Earth should not be a big stretch.

In many industries, they call them “tire kickers.” They are the prospective clients, who ask you lots and LOTS of questions about your services, but in the end never commit to an appointment.

Are your spa and massage practice clients dreaming of a tropical beach but lacking the time and budget to get to one this summer?

Stress is having a serious impact on worker productivity.  A 2013/2014 Global Benefits Attitudes surveyconducted by global professional services firm Towers Watson found that employees who suffered from high levels of stress...

In 1964, Neil H. Borden, professor of advertising at the Harvard Business School published a paper on “The Concept of the Marketing Mix,” in which he identified the tools necessary to create demand for a product, such as product

No matter how enthusiastic new clients may be about the benefits of massage, some still will be apprehension about the experience, especially since it involves removing clothing.

They used to say that “the way to a man’s heart is through his stomach.” While preparing a meal for someone continues to be a warm and wonderful way to show you care; there are other ways to convey the message.

Are you concerned that opportunities for retail sales are being left on the table because your spa and massage practice team just aren’t enthusiastic enough about selling or lack confidence?

Talk about staying power. When it comes to popularity, the Aloe Vera plant can be traced back centuries for its use in health, beauty and skin care treatments.  As far back as 2000 years, Greek scientists believed