Why it’s more important than ever to protect your spa or massage practice brand online

Why it’s more important than ever to protect your spa or massage practice brand online

As if a bad review from a disgruntled client wasn’t enough of a concern, nowadays spa and massage practice owners and managers need to be concerned about fake news.

Business & marketingMassage therapySpa therapy
Kukui Nut Oil

Kukui Nut Oil: An ancient beauty secret is becoming a popular ingredient in many skincare products

When it comes to the oil from the Kukui nut or seed, you could say that the “cat is out of the bag.”  Up until recently, the benefits of Kukui Nut Oill were an ancient Hawaiian secret.

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Good for the Sole

Good for the Sole

Did you know that each of your feet have more than 7000 nerve endings? The sensory feedback these nerve endings transmit to the central nervous system provide information about the surface being walked upon.

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happy woman smiling

Make exfoliation a key part of your skin care regime

Is exfoliation part of your skin care regime? If not, it’s something you’ll want to consider because of its many benefits. When you exfoliate, you are actually removing dead skin cells...

BeautyLifestyle
Strengthen the connection with spa and massage practice clients with video content

Strengthen the connection with spa and massage practice clients with video content

Video is having a major impact on marketing for companies to connect and engage with customers so it’s something you’ll want to consider as you plan your social media and promotional activities for the year.

Business & marketingMassage therapySpa therapy
Make your spa or massage practice a client destination on Valentine’s Day

Make your spa or massage practice a client destination on Valentine’s Day

Valentine’s Day is not far off and you want to be sure that your spa or massage practice is a destination for new clients and prospects who want to pamper a loved one or even just want to spoil themselves.

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How nurturing touch benefits infant health

How nurturing touch benefits infant health

At any age, who could resist a cuddle? But at the intensive care nurseries at Lucille Packard Children’s Hospital Stanford, Calif., personal touch provided by volunteers is providing comfort to newborn babies in their earliest critical stage of life.

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Flourish in 2017

Flourish in 2017

In preparation for the New Year I have a tradition of identifying some important influences that I think I should focus on for the upcoming 12 months, professionally and personally. I admit that sometimes I am dead on and sometimes I experience big surprises.

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Want to look and feel better? Start with a good night’s sleep.

Want to look and feel better? Start with a good night’s sleep.

Getting enough beauty sleep? Sleep is so important for your beauty routine that WebMD compares  it to the fountain of youth. That’s because when you sleep, your body repairs itself and recovers...

BeautyLifestyleScience
Avoid social media marketing sins in your spa and massage practice marketing

Avoid social media marketing sins in your spa and massage practice marketing

Engaging with clients and prospects on social media channels has the potential to build strong relationships leading to continued and new business for your spa or massage practice. You can “keep the conversation” going...

Business & marketingMassage therapySpa therapy
The top wellness trends for 2017 from Well+Good

The top wellness trends for 2017 from Well+Good

No doubt clients have come to expect more than just great professional skincare and massage therapy services from your spa or massage practice.  Many of them have come to rely on your advice for self-care...

Business & marketingMassage therapySpa therapy
woman moisturizing skin

Help spa and massage clients keep skin moisture in during winter’s harsh weather

There’s no question about it. Winter can wreak havoc on spa and massage clients’ skin. It’s not only the lack of humidity in the air outside drawing moisture from skin that causes dryness and flakiness.

Massage therapySpa therapyTreatment ideas