stay in touch button on keyboard

Stay in touch with clients during the pandemic

We are thinking of you during this very uncertain time.  We are open for business and are here to answer any questions and address concerns you have. Similarly, we expect you are equally concerned about your clients...

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rosemary oil

Getting Down to Essentials: Rosemary Essential Oil

Among the most popular aromatic and medicinal plants, you’ll find rosemary. Rosemary has a lemon-pine flavor that goes well with garlic and olive oil. That makes it a common ingredient for a whole range of dishes.

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cocoa butter ingredient

Cocoa butter is just the right ingredient to lift the senses

These are trying times – unprecedented for most of us. Clients will be looking for treatments that calm and relax. At a time like this, what could be better than the soothing aroma of cocoa? So, for clients looking to ease the body and mind, consider skin care and massage products that include cocoa butter as a key ingredient, such as BIOTONE Cocoa-Comfort Massage Balm

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Leave drama in the theater and keep it out of your spa or massage practice

Leave drama in the theater and keep it out of your spa or massage practice

Shakespeare said “all the world’s a stage” Considering the drama that often takes place in organizations, you have to admit the “Bard” was on to something.  As the owner or manager of a spa or massage practice, you’ve got enough on your hands growing your business and keeping it competitive without employee...

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marketing plan

Digital Marketing Ideas to Boost Your Competitive Edge

Today, if you want to stand out from the competition, your spa or massage practice needs to be “front and center” online. While there still is a place for traditional advertising and other offline marketing activities, the fact is that consumers are going online to compare vendors, ask questions and get input from others.

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grapefruit essential oil

Invigorate the senses with grapefruit essential oil

Was the biblical forbidden fruit an apple? Not according to Reverend Griffith Hughes. He was a Welsh naturalist who in the 18th century traveled to Barbados in search of the tree that was in the Garden of Eden. In 1750, Hughes wrote a description of a fruit, which he nicknamed the “forbidden fruit,’’ that was an...

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get out of a rut and feel inspired again

Do you have the Groundhog Day Blues? If so, it’s time to get out of that rut.

Do you feel like you’re living in a sequel of “Groundhog Day?” It’s the 1993 movie where actors Bill Murray and Andie McDowell get stuck living one day over and over again until they finally get it right. If so, you just may be in a rut and work could be a big part of it. You might have entered the New Year with all sorts of...

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peach oil for skin

When it comes to skin renewal, one essential is “just peachy”

Are clients complaining of dry, winter skin? Don’t wait for the temperature to drop. Reach for the Peach Oil.  When it comes to skin benefits, Peach Oil, or more specifically the oil of the peach kernel, is a powerhouse.  So much so, that it’s used extensively in many skin lotions and creams, body and facial massage...

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retail strategy for men

Time to adapt your retail strategy to the booming grooming market for men

When it comes to spa retail shopping, men are giving women a “run for their money.” Spa Executive writes that the most recent figures from ISPA’s Consumer Snapshot released in spring 2019 indicate: More men are more likely to go to a spa with the intent of purchasing retail products ‘some’ or ‘all’ of the time than...

Business & marketingMassage therapyRetailSpa therapy
benefits of hempseed oil

Introduce Clients to the Skin-Nourishing Benefits of Hempseed Oil

The hemp plant might be called the gift that keeps giving. First off, it is a source of CBD (cannabidiol), the non-psychoactive component of the hemp plant, a variety of Cannabis, that has anti-inflammatory and pain-relieving properties without psychotropic effects.  And if that wasn’t enough, cold pressing the seeds of...

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important email marketing

Why email marketing matters to your spa or massage practice

No one emails anymore, true or false? You might think it’s true based on the popularity of messaging apps (What’s Up and Facebook Messenger, for example) and of course texting. But don’t dismiss email as a powerful marketing tool for your spa or massage practice, at least not yet.

Business & marketingMassage therapyRetailSpa therapy
fennel essential oil

Getting Down to Essentials: Fennel Essential Oil

Are any of your clients complaining of “foggy brain?” You know that condition when you just can’t seem to focus and you don’t seem to have the mental acuity necessary for work and even making everyday decisions. It could be that your clients have too much on their mind to think clearly. Or they may be tired or...

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