woman doing yoga to relax and release stress

5 Ways to Unwind During These Stressful Times

When Thomas Paine wrote “These are the times that try men’s souls,” the year was 1776. But considering all that we’re going through this year; he could have been talking about 2020. We’ll get through this difficult time, but it’s a real test of will, especially if you are running a business. In some areas, spas and...

Business & marketingMassage therapySpa therapy
how to get clients to come back

What it takes to win back clients

If you’re in a state where your spa or massage practice is “open for business,” you may be enjoying the enthusiasm of clients anxious to get back into your good hands. However, some clients may be staying away. They may still be concerned about the spread of the virus. They may have financial issues due to a business...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas
massage therapy health protocol with mask

Tackling Massage Therapy’s New Normal

While there is encouraging news of new vaccine treatments for COVID-19, the fact is that the virus still will be with us for some time.  After all, without testing everyone and understanding that many people with the virus are asymptomatic, we don’t know the extent of the Corona virus in the US.  The best advice is to...

Business & marketingMassage therapySpa therapyTreatment ideas
holding thank you note written on heart

Now More Than Ever Clients Need to Know You Appreciate Them

The news seems to change daily about COVID-19, adding to business uncertainty. Just when we thought we were returning to a somewhat “normal” state, many cities and states are responding to spiking cases with new rules and even re-imposed shutdowns. It’s hard to keep your focus with so much out of your control...

 

Business & marketingMassage therapySpa therapyTreatment ideas
relaxing staying calm meditating

Having Trouble Staying Centered? Try Meditation

Stay calm? How many times have you said that to yourself over the past four months?  Between the pandemic and national protests, staying calm is no easy feat. However, your wellness and business depend on it.  Fortunately, there are a number of ways to get back to center to tackle the challenges and stresses...

LifestyleMassage therapySpa therapyTreatment ideas
man hydrating drinking from water bottle

Staying Hydrated for Self-Care

Self-care is surging. In part the self-care trend is being driven by rising costs of healthcare. In response, Americans are putting more effort into taking charge of their own physical and mental health and wellness aided by a vast amount of information available on the Internet. Estimates put today’s self-care market at $450 billion, covering several Consumer Packaged Goods (CPG) categories.[1]

Massage therapySpa therapyTreatment ideas
Full body massage oil

Understanding massage oils

It’s not a stretch to say that massage and oils go “hand in hand.” The earliest written records about massage therapy come from Egypt and China dating back to 3000 and 2500 BCE.  Somewhere between 800 and 700 BCE, massage progressed into Western Culture.

Massage therapySpa therapyTreatment ideas
image of man talking on phone to customer

Time management is more critical than ever as business reopens

With the new restrictions on how many clients you can have in your spa or massage practice at any one time due to COVID-19 restrictions; time management is more critical than ever before.  Not only do you need to limit the number of people in your shop, you have to allow for time to disinfect tools...
Business & marketingMassage therapyRetailSpa therapy
women with eo being dripped on forehead

Reach for the lemongrass essential oil as the temperature rises

Clients who love the scent of citrus – and who doesn’t – will thank you for introducing them to lemongrass essential oil. The oil, which comes from the lemongrass plant that grows in many tropical and subtropical parts of the world, offers a comforting citrus-earthy fragrance...

Massage therapySpa therapyTreatment ideas
image of woman holding grapefruit slice

Getting down to essentials: Grapefruit Essential Oil

For many people, grapefruit is the perfect morning “wake up call. It’s a rich source of Vitamin C, which has antioxidant properties and so helps in boosting the immune system. But you can enjoy the healthy benefits of grapefruit throughout the day in other ways besides having a glass of juice or a bowl of grapefruit sections in the morning. Grapefruit essential oil is...

Massage therapySpa therapyTreatment ideas
image of woman with open sign

Planning for re-opening: Steps to take

While the exact timeframe for re-opening your spa or massage practice still may be uncertain, now is the time to start planning.  Hopefully, through social media, emails and text messaging, you’ve kept in touch with clients during the Covid-19 shutdown (See: ”Stay in touch with clients during the pandemic”) so that they are as eager to re-engage with your...

Business & marketingCommunityMassage therapyRetailSpa therapy
image of a man texting

Reach out and “text” someone

With so much change sweeping across the country now, you want to make it a priority to keep in touch with clients. They need to know you are thinking about them; and you want to keep them up to date on your business and its state of...

Business & marketingMassage therapyRetailSpa therapyTreatment ideas