InTouch

Education to advance massage therapy has always been one of the pillars of BIOTONE’s corporate philosophy. Over the years, we’ve worked closely with massage therapy schools through our BIOTONE Edu-Partner program to help schools raise their visibility among future students and...

While your clients might have strongly disagreed, massage therapists were not considered essential workers when the pandemic first hit. Fortunately, things are changing. Indoors or out, many states now are allowing massage therapists to get back to work under a range of...

Key to self-care for a massage therapists and others involved in bodywork starts with avoiding injuries. That’s not necessarily an easy thing to do considering the physical demands placed on your body. There are a number of injuries that are common to professionals in the field, among them tenosynovitis, tendinitis, carpal...

Despite the current challenges massage therapists are facing due to the pandemic, the future is looking bright for massage therapist jobs. The U.S. Bureau of Labor Statistics forecasts “employment of massage therapists is projected to grow 22 percent from 2018 to 2028...

Some may recall the famous line from the 1967 film Cool Hand Luke, “What we have here is a failure to communicate.”  Failing to communicate can be a game changer in dealing with clients. In fact, it may be the reason some clients seek another massage therapy provider, even though your service is of the highest...

When Thomas Paine wrote “These are the times that try men’s souls,” the year was 1776. But considering all that we’re going through this year; he could have been talking about 2020. We’ll get through this difficult time, but it’s a real test of will, especially if you are running a business. In some areas, spas and...

If you’re in a state where your spa or massage practice is “open for business,” you may be enjoying the enthusiasm of clients anxious to get back into your good hands. However, some clients may be staying away. They may still be concerned about the spread of the virus. They may have financial issues due to a business...

While there is encouraging news of new vaccine treatments for COVID-19, the fact is that the virus still will be with us for some time.  After all, without testing everyone and understanding that many people with the virus are asymptomatic, we don’t know the extent of the Corona virus in the US.  The best advice is to...

The news seems to change daily about COVID-19, adding to business uncertainty. Just when we thought we were returning to a somewhat “normal” state, many cities and states are responding to spiking cases with new rules and even re-imposed shutdowns. It’s hard to keep your focus with so much out of your control...

Stay calm? How many times have you said that to yourself over the past four months?  Between the pandemic and national protests, staying calm is no easy feat. However, your wellness and business depend on it.  Fortunately, there are a number of ways to get back to center to tackle the challenges and stresses...

Self-care is surging. In part the self-care trend is being driven by rising costs of healthcare. In response, Americans are putting more effort into taking charge of their own physical and mental health and wellness aided by a vast amount of information available on the Internet. Estimates put today’s self-care market at $450 billion, covering several Consumer Packaged Goods (CPG) categories.[1]