InTouch
School's Never Out
Never before has the competition in our industry been as great as it is today. That's why you need to stay up to date on the current trends that are driving the latest treatments and service offerings. This is where continuing education (CE) classes...
Client Rewards Program... What's Yours?
Rewarding clients for their business encourages them to spend more money and instills loyalty -- resulting in a win-win situation. There are a number of ways to reward your clients, so you need to ask yourself what's the best reward program to benefit your business?...
Make Valentine's Day a Guy Thing at Your Spa
Are men's treatments on the menu in your Valentine's Day promotions? The International Spa Association (ISPA) reports that men make up one third of all spa goers,...
Tis the Season for Health and Wellness
It is common early in the New Year for spas to feature detoxification treatments. Such protocols are particularly important for clients who are making lifestyle changes. I'm a big advocate of these protocols. They support my belief that we...
Category: Spa therapy
Rewards of Retail
When it comes to selling retail, the question is no longer "if" but "when." That's certainly my impression from talking to BIOTONE customers coast to coast. Some spas are citing as much as 40 percent of their revenue now come from retail sales...
Kick Off Your 2010 Marketing with Aromatherapy
People probably won't remember what you said. They might remember what you did, but they will always remember how they felt when they were with you...
Category: Spa therapy
Join the Conversation
Did you ever play operator with a group of your friends? You know the game where one person says something then whispers it to the next person and so on and so on down the line. Ultimately it's up to the last person in line to broadcast...