InTouch

No one emails anymore, true or false? You might think it’s true based on the popularity of messaging apps (What’s Up and Facebook Messenger, for example) and of course texting. But don’t dismiss email as a powerful marketing tool for your spa or massage practice, at least not yet.

Are any of your clients complaining of “foggy brain?” You know that condition when you just can’t seem to focus and you don’t seem to have the mental acuity necessary for work and even making everyday decisions. It could be that your clients have too much on their mind to think clearly. Or they may be tired or...

In a post-holiday funk? No matter how stressful December was trying to meet the end-of-year demands of clients and staff, not to mention juggling work and holiday preparations; there’s something sad about saying goodbye to another year.

What’s in store in wellness and beauty for 2020? As 2019 drew to a close, industry pundits weighed in with their expectations for trends in products and services that consumers will be looking for to improve their mental and physical well being and look better. We’ve gathered some of these forecasts from around the Web...

Since 1923 when it was first introduced, Chanel No. 5 perfume has been a classic fragrance that, according to the BBC, “revolutionized the way women smell.” Contributing to the iconic perfume’s unique fragrance is Ylang Ylang essential oil, which comes from the yellow, fragrant flower petals of the tropical Canaga Tree.

Your spa or massage practice may be the retreat clients are seeking during these hectic last few weeks as the year races to the close. However, all the pressure on your staff to make sure clients needs for relief and relaxation may be overwhelming. Rather than relishing the holiday season, staff may be feeling low...

Among many BIOTONE products, Shea Butter is a key ingredient. To set the record straight, this has nothing to do with the fact that this versatile natural skin care ingredient and I share a name.

Are you ready for the New Year? Before you know it, you’ll be ringing in 2020 at your spa or massage practice and you want to make sure it gets off to a good start and stays that way. You probably know by now that you can’t leave things to chance or just “go with the flow.” Success requires planning. Writing an annual...

It’s here. Black Friday marks the official kickoff of the holiday season. If you haven’t already kicked into action getting ready for holiday sales, there’s no more time to waste, especially when it comes to retail product promotions and holiday gift giving. Retail sales can make up a significant part of your holiday revenue...

Tis the season…to be stressful! Ironically, at this holiday time of year, many feel more stressed out than jolly.  While the promise of getting together with friends and family, exchanging gifts and enjoying good food and drink should raise spirits, many are feeling overwhelmed by all the planning, shopping and food...

Is your spa or massage practice getting ready to participate in Small Business Saturday, celebrated on November 30? This year marks the 10^th annual holiday, created by American Express in 2010, that brings communities together to support their local small businesses during one of the busiest shopping seasons...

The NRF survey finds that consumers will spend their holiday shopping on three main categories, including gifts for family, friends and coworkers at an average of $658.55; non-gift holiday items such as food, candy, decorations, cards and so forth at an average of $227.26; and other non-gift purchases that take...