InTouch

Retail sales aren’t what they used to. Armed with information online and the ability to make a purchase with a simple click, consumers now are demanding more from the in-store experience than ever before. Considering the potential of retail sales to...

May is undoubtedly when we celebrate motherhood. There are however three other seasons in a woman’s life and why shouldn’t we celebrate all of them? This includes Maiden, Mother, Maga (female version of magnus /wise man), and Maven (elder/crone).

Massage Magazine reports that therapy helped decrease pain, nausea, stress and anxiety, along with increasing white blood cells and neutrophils, in children with cancer. This conclusion is based on a review of seven published studies on massage...

You may be in charge when clients are in “your hands,” but once they walk out the door you can’t always know if they will continue self-care.  Many clients won’t follow a self-care regimen because they aren’t sure what to do at home to care for their...

Like many of today’s popular essential oils, the history of the use clove oil goes back thousands of years. According to Sally’s Organics, ancient Roman text refers to the cloves, and the spice is documented in Chinese history as early at 226 BC. At that...

Trying to maintain a presence on social media for your spa or massage practice can be daunting with so many different channels to consider. Facebook continues to lead the pack with over 2 billion monthly users, reports Statista. However...

Did you ever think you’d be asking your clients if they would like some cannabis?  Well today with cannabis legal in 29 states for medicinal purposes, as well as for recreational use in a handful of states, cannabis is no longer a word you say in hushed...

Just released, “The Massage Therapy Research Report” examines the research base of  massage therapy and describes the practical application of these results. Written by the Director of the world-renowned Touch Research Institutes...

It’s been personally rewarding working on this series of “A Year of Giving Back” and it’s inspiring me beyond my usual promotions.  For example April is more than Easter and Tax Day. It has Foot Health Awareness, Youth Sports Safety Month...

Just when you thought you had figured out (or almost figured out) millennials and how to market your spa and massage practices services to them, here come the Gen Zers. Also known as iGens, this is the generation born between the...

We think Valentine’s Day is all about love and good feelings, but there are a number of things about this special day. Here are just some of the interesting facts about Valentine’s Day that might surprise you.

The apricot has been valued for its healing and medicinal properties for thousands of years. The oil, which is cold pressed from the kernel of the fruit, is a popular ingredient in skincare products because it is high in oleic and linoleic acids.