You may be in charge when clients are in “your hands,” but once they walk out the door, you can’t always know if they will continue self-care. Many clients won’t follow a self-care regimen because they aren’t sure what to do at home to care for their skin or reduce joint or muscle pain, or they put self-care on the back burner with so many other things to attend to.
Part of your service offering should be to ensure that your clients understand the importance of self-care in between treatments. Being an advocate for your client’s wellness means you should teach your clients about such things as exercise and conditioning programs to do at home, stress management techniques to relieve tension and aid relaxation, ergonomics, and even healthy eating. If clients seek relief from injuries or chronic conditions, including head and neck pain, back pain, and fibromyalgia, you can also instruct them how to care for their injuries or pain at home.
The same goes for skincare. You need to explain the proper application of products and recommendations for good nutrition, protection from the elements, and all the other factors that influence healthy, radiant skin.
Provide proper tools for self-care
Educating your client about self-care is one part of your role as your client’s wellness advocate. The other part is providing clients with the proper tools for self-care. Those tools are your retail offering. By promoting them, you not only serve your clients’ needs for at-home treatment, but you also have a significant opportunity to boost revenue. Consider the financial impact of adding one retail product to each massage.
Retail sales are one of the best ways to build your spa or massage practice business and income. And your clients will appreciate that you offer the products that make it easy for them to continue treatment at home. The key is to avoid the high-pressure sales pitch when it comes to recommending retail offerings. The retail sales process should be consultative. Ask questions about what our clients like to use at home and how much time they spend on home care. Their answers will help you make the right suggestions.
Massage treatment is the easiest way to introduce your customers to your retail product offerings. Some of today’s massage lubricants enable you to create a sensory experience by adding essential oils or customized fragrances to an unscented massage creme, lotion, oil, or butter. The oils and fragrances provide an opportunity to offer complementary retail products.
Other massage offerings now include Cannabidiol (CBD), one of the 113 active cannabinoids (natural compounds found in cannabis that provide relief for an array of symptoms) identified in cannabis. CBD is absorbed through the skin, where it binds to the body’s own CB2 receptors. Once it connects with these receptors, CBD, which is not mind-altering or habit-forming, has a pain-relieving and anti-inflammatory effect on the body. BIOTONE’s Lab Blends is a new line of topical pain management products for professional and home care featuring CBD extract with powerful analgesics for complete pain management.
When it comes to skin treatments, back bar products with complimentary at-home offerings make it easy for clients to continue treatments in-between professional visits.
Client self-care begins with you. Make it as much a part of your offerings as your hands-on services.